The Nexa Growth blog covers SEO, paid media, SaaS marketing, and B2B growth strategies for founders and marketing teams who want real answers, not recycled advice. If you have hands-on experience in any of these areas and something genuinely useful to say, we want to hear from you.
This is not a backlink exchange dressed up as editorial. We review every pitch individually and publish only content that adds something our readers cannot find by skimming three other articles on the same topic. That standard is what makes a guest post here worth having on your byline.
Below you will find everything you need to know before submitting. Read it in full before pitching. It will save time on both sides.
Who Reads the Nexa Growth Blog
Before you pitch, it helps to know exactly who you are writing for. The Nexa Growth audience is not beginners looking for a definition of SEO or an explainer on what Google Ads does. These are people already in the work, making real decisions with real consequences.
Our readers include:
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SaaS Founders and Co-Founders
Early to mid-stage founders who are deciding whether to invest in organic, paid, or both. They are weighing CAC against runway and need content that helps them think clearly, not content that sells them on a channel before they understand the trade-offs.
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In-House Marketing Leads
Marketing managers and heads of growth at B2B and SaaS companies who are responsible for pipeline, not just traffic. They read to pressure-test their own thinking, find approaches they have not tried, and stay sharp on channels they do not run day to day.
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Agency Owners and Consultants
Independent practitioners and small agency operators who want peer-level insight rather than introductory content. They are experienced enough to spot generic advice immediately and will click away if your article does not earn their attention in the first two paragraphs.
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B2B Business Owners
Service business owners and B2B operators who are actively trying to improve their organic visibility, reduce dependence on referrals, and generate consistent inbound enquiries. They want practical guidance they can act on or brief an agency around.
If your article speaks directly to one or more of these readers and gives them something they can use, it belongs on this blog.
Topics We Accept
We publish across the core disciplines of digital marketing with a strong lean towards strategy, execution, and measurable outcomes. If your article sits within any of the following areas and goes beyond surface level, it is worth pitching.
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Search Engine Optimisation
Technical SEO, on-page optimisation, keyword strategy, content SEO, local SEO, link building, SEO for SaaS, and organic growth strategy. We are particularly interested in articles that tackle SEO from a pipeline and revenue angle rather than a rankings and traffic angle.
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PPC and Paid Media
Google Ads, Microsoft Advertising, paid social, display, and remarketing. Articles that cover campaign structure, bidding strategy, conversion tracking, attribution, and how to reduce cost per acquisition without sacrificing volume perform well with our audience.
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SaaS Marketing and Growth
Demand generation, product-led growth, trial to paid conversion, SaaS content strategy, and category creation. Our readers are actively building or managing SaaS marketing functions and need insight that reflects the specific dynamics of recurring revenue models.
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B2B Lead Generation
Inbound and outbound strategies, lead qualification, pipeline building, and marketing and sales alignment. Articles grounded in real campaign experience rather than theory consistently perform best in this category.
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Conversion Rate Optimisation
Landing page strategy, A/B testing, UX for lead generation, form optimisation, and website conversion audits. We favour articles that show the thinking behind tests and decisions, not just the results.
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Content Marketing and Strategy
Content planning, topical authority, editorial strategy, content for different funnel stages, and measuring content performance against business outcomes rather than pageviews.
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Marketing Analytics and Reporting
GA4, conversion tracking, attribution modelling, reporting frameworks, and how to connect marketing activity to revenue. Articles that help marketers report on pipeline rather than vanity metrics are particularly relevant to our audience.
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Website Performance for Lead Generation
Core Web Vitals, page speed, UX improvements that affect enquiry rates, and how website structure impacts both SEO and conversion. We are not looking for developer-focused infrastructure content. The lens should always be marketing outcomes.
If your topic sits adjacent to these areas and you believe it genuinely serves our audience, include that reasoning in your pitch and we will consider it on merit.
Topics We Do Not Accept
Being clear about what we do not publish saves time for everyone. If your pitch falls into any of the categories below, we will decline it. This is not a judgement on the quality of your writing. It is about keeping the blog focused and useful for the specific audience it serves.
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AI-Generated or AI-Assisted Content
We do not accept articles written by AI tools, partially or in full. Our readers are experienced practitioners who can identify generic, pattern-matched content immediately. Every submission must be written by the person pitching it, based on their own experience and thinking.
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Promotional Articles Disguised as Editorial
If the primary purpose of your article is to promote your own product, service, or client, it is not a guest post. It is an advertisement. We do not publish promotional content in editorial format. Your author bio is the appropriate place to reference what you do and link to your website.
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Beginner Guides to Well-Covered Topics
We are not looking for another introduction to what SEO is, how Google Ads works, or why content marketing matters. If the article could have been written three years ago and nothing about it would be different, it is not the right fit for this blog.
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Content Without Practical Application
Opinion pieces that make broad observations about the industry without giving readers anything actionable are not a good fit. Every article should leave the reader with something they can think about differently, test, apply, or brief someone around.
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Previously Published Content
We only accept original content that has not been published anywhere else, including your own blog, Medium, LinkedIn articles, or any other platform. Republished or repurposed content will not be considered regardless of how it is presented in the pitch.
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Topics Outside Our Editorial Scope
We do not publish content on cryptocurrency, finance, gambling, legal services, health, or any topic unrelated to digital marketing and B2B growth. We also do not accept content targeting geographies or industries that have no relevance to our readership.
If you are unsure whether your topic is a fit, pitch it anyway with a clear explanation of why it serves our audience. We will give you a straight answer.
What Good Looks Like
Most guest post guidelines stop at word count and formatting rules. That tells you the minimum required to get published, not what actually makes a piece worth reading. Here is what we are genuinely looking for when we review a submission.
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It Is Written From Experience, Not Research
The best articles on this blog will come from people who have lived the problem they are writing about. That means real campaign data, real decisions made under real constraints, and real outcomes whether good or bad. An article built entirely from summarising other articles is not original thinking. We can tell the difference and so can our readers.
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It Makes a Specific Argument
A good article has a point of view. It does not present every possible perspective and leave the reader to decide. If you have run enough Google Ads campaigns to have a strong opinion on match type strategy, say so and defend it. Specific, argued positions are far more useful and far more readable than balanced overviews that commit to nothing.
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It Goes Three Levels Deeper Than the Headline
If your headline is “How to Improve Your Landing Page Conversion Rate” and your article covers the same five points every other article on that topic covers, it will not be accepted. We want the insight that sits underneath the obvious answer. The thing you only know because you have tested it, got it wrong, and worked out why.
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It Uses Real Examples Wherever Possible
You do not need to name clients or share confidential data. But anonymised case examples, real numbers with context, and specific scenarios make an enormous difference to how useful and credible an article feels. Vague generalisations are the fastest way to lose a reader who knows their subject.
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It Is Honest About Limitations and Trade-Offs
Our audience is experienced enough to know that every strategy has trade-offs and every channel has limitations. Articles that present a single approach as universally correct without acknowledging the conditions under which it works will lose credibility quickly. Honest, nuanced writing builds far more trust than overconfident claims.
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It Is Written in Clear, Direct English
We are not looking for academic prose or marketing copy. Write the way a knowledgeable colleague would explain something to another knowledgeable colleague. Short sentences. Concrete nouns. Active verbs. If a sentence can be cut without losing meaning, cut it.
If you read your draft back and it sounds like something that could have been written by anyone about anything, it needs another pass before it is ready to pitch.
What You Get as a Contributor
We will not promise you tens of thousands of readers or a domain authority that transforms your backlink profile overnight. Nexa Growth is a growing blog with a focused audience and we would rather be honest about that than oversell what a guest post here delivers. What we can offer is genuinely useful if you are the right kind of contributor.
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A Do-Follow Link in Your Author Bio
Every published guest post includes an author bio with a do-follow link to your website or professional profile. The link stays live permanently. We do not remove published content and we do not switch links to no-follow after publication. What you see in the guidelines is what you get.
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Editorial Feedback Before Publication
If your draft is close but needs work in specific areas, we will tell you exactly what needs to change and why rather than simply rejecting it. Not every submission will receive detailed feedback, but if we see genuine value in a piece that is not quite there yet, we will work with you to get it to the right standard.
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SEO-Optimised Publication
Every article we publish is properly structured for search. That means correct heading hierarchy, meta data, internal linking where relevant, and image alt text. Your article will not sit in a poorly optimised corner of a blog that Google ignores. We take the technical side of publishing seriously because it affects how the content performs for us and for you.
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LinkedIn Distribution
Published articles are shared across the Nexa Growth LinkedIn presence. Our LinkedIn audience consists of founders, marketing professionals, and B2B decision makers which is exactly the readership a contributor in this space wants their work in front of.
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A Byline Worth Having
Because we maintain genuine editorial standards, a published article on the Nexa Growth blog reflects well on the contributor. We are selective. That selectivity is the point. If every pitch were accepted the byline would mean nothing. It means something precisely because most pitches are not accepted.
If you are looking for a volume play across dozens of low-standard blogs, this is not the right fit. If you want one well-placed article that sits on a properly maintained, editorially consistent blog in the digital marketing space, pitch us.
Submission Guidelines
Read these in full before sending anything. Submissions that do not meet these requirements will be declined without detailed feedback regardless of the quality of the writing itself.
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Length
Minimum 1,200 words. We recommend between 1,800 and 2,500 words for topics that warrant depth. Do not pad an article to hit a word count and do not cut an article short because you ran out of things to say. The right length is whatever the topic genuinely requires to be covered properly.
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Originality
Every submission must be entirely original and must not have been published anywhere else before. This includes your own website, your LinkedIn articles, Medium, Substack, or any other platform. We check every submission. Do not pitch us a piece that is already live elsewhere.
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Language
We accept both British and American English but your article must be consistent throughout. Do not mix spellings. Proofread your submission before sending it. Articles with significant grammatical errors or inconsistent formatting will be returned before editorial review begins.
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Format
Send your draft as a Google Doc with commenting enabled. Do not send Word documents, PDFs, or plain text files. Structure your article with clear H2 and H3 subheadings. Use short paragraphs. Avoid walls of unbroken text. If you are including images, attach them separately as high resolution files with a note in the document indicating where each image should be placed.
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Images
All images must be copyright free or your own original screenshots and graphics. Do not embed images pulled from other websites without explicit permission and attribution. Screenshots of real tools, dashboards, and campaign data are strongly encouraged where relevant. They add credibility and specificity that stock images cannot.
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Links
You may include one do-follow link in your author bio. Contextual links within the article body are permitted where they add genuine editorial value and point to authoritative, relevant sources. We do not accept links to competing agencies, link building services, or any content that exists primarily to acquire links rather than inform readers. We reserve the right to remove or modify any link we consider editorially inappropriate.
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AI Content Policy
We do not accept AI-generated content in any form. This includes articles written entirely by AI, articles that use AI for structural drafting and are then lightly edited, and articles that use AI-generated sections within a human-written piece. We run checks on every submission. If AI involvement is identified the submission will be declined and the contributor will not be invited to pitch again.
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Exclusivity
By submitting to Nexa Growth you agree that the article will not be published elsewhere after it goes live on our blog. You retain authorship and can reference and link to the published article freely. You may not republish the full text on any other platform including your own website.
How to Submit Your Guest Post to Nexa Growth
We run a pitch first process. Do not send a full draft without an approved pitch. Unsolicited full articles will not be reviewed. Follow the steps below and the process will be straightforward for both sides.
Step 1: Read the Guidelines in Full
Everything on this page exists to save time on both sides. If you pitch a topic we have explicitly said we do not cover, or send a submission that does not meet the formatting requirements, it will be declined immediately. Read before you pitch.
Step 2: Send Your Pitch
Email your pitch to hello@nexagrowth.co.uk with the subject line: Guest Post Pitch. Your pitch should include the following and nothing more.
- Your proposed article title or working title
- A 2 to 3 sentence summary of the argument or angle your article will take
- A brief note on why you are the right person to write it, specifically what experience or data you are drawing from
- A link to one previously published article that represents the standard of your writing
Alternatively, you can use the contact form at the bottom of this page. Select Guest Post Pitch from the subject dropdown and include the same information listed above.
Step 3: Wait for a Response
We review pitches and respond within 5 working days. If your pitch is approved you will receive a brief confirmation along with any specific guidance relevant to your topic before you begin writing. If your pitch is not a fit we will tell you why where we can, though detailed feedback on every declined pitch is not always possible.
Step 4: Write and Submit Your Draft
Once your pitch is approved, write your article following the submission guidelines on this page. Send the completed draft as a Google Doc with commenting enabled to hello@nexagrowth.co.uk with the subject line: Guest Post Draft, followed by your article title. Do not submit your draft to any other publication while it is under review with us.
Step 5: Editorial Review
We review every draft against our editorial standards. If changes are needed we will leave comments directly in the Google Doc and return it to you. We ask that revisions are returned within 5 working days. If a draft requires significant structural changes beyond one round of revision we reserve the right to decline publication.
Step 6: Publication
Once the draft is approved it will be scheduled for publication. We will notify you when it goes live and share the published URL. At that point you are welcome to share the article across your own channels, link to it from your website, and include it in your portfolio. The article must not be republished in full on any other platform.
Frequently Asked Questions
1. Do you accept guest posts from agencies as well as individual writers?
2. How long does the review process take from pitch to publication?
3. Can I include links to my own content within the article body?
4. Do you accept guest posts on topics outside digital marketing?
5. Will you edit my submission before it goes live?
6. Is there a contract or exclusivity agreement I need to sign?
7. How do you measure whether a guest post has performed well?
Ready to Pitch? Here Is What to Do Next
If you have read this far and your article idea genuinely serves the Nexa Growth audience, we want to hear from you. Send your pitch to hello@nexagrowth.co.uk with the subject line: Guest Post Pitch, or use the contact form below.
Keep your pitch short. A working title, two to three sentences on the angle you are taking, and a link to one piece of writing that represents your standard. That is all we need to make a decision.
We review every pitch individually and respond within 5 working days. If it is not the right fit we will tell you why where we can. If it is, we will get back to you with everything you need to move forward.
Still have questions about the process before you pitch? Get in touch with the Nexa Growth team and we will give you a straight answer.
