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PPC Agency UK Businesses Trust to Turn Ad Spend Into Enquiries

Real Accounts, Real Numbers, No Vanity Metrics

If you have worked with an agency before, you know the pattern. Reports full of impressions and clicks, very little talk of enquiries, and a strategy call that goes quiet after month two.

Nexa Growth is a Google Partner PPC agency UK businesses bring in when they want a senior specialist running the account, not a junior handed a login. We manage Google Ads, Microsoft Ads and paid social, built around leads and sales rather than traffic for its own sake.

Every engagement starts with a free audit of your account, or your market if you are starting from nothing. You get a straight answer on what is working, what is wasted, and what a realistic budget looks like before you commit to anything.

  • Google Partner agency

  • Senior specialist on every account

  • Google, Microsoft & paid social

  • Pipeline-linked reporting

  • 30-day rolling contracts

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See Case Studies







    Google Partner Badge
    Google Partner
    Manchester Clock Tower
    Manchester Based
    UK Growth Chart
    UK Consultants
    Expert Award Medallion
    Senior Led
    Lead Generation Funnel
    Pipeline Focused
    Analytics Report
    Transparent Reporting

    PROOF, NOT PROMISES

    What PPC Management Actually Looks Like on a Live Account

    Most PPC agency pages describe results in the abstract. Below are anonymised screenshots pulled straight from live ad accounts, covering different sectors, budgets and time periods. No cherry-picked single month. No invented case study. Client names and account details are withheld for confidentiality. The numbers are not.

    PPC agency UK Google Ads dashboard showing travel sector conversion performance
    Travel sector account, 5.88K clicks, 1.84K conversions, £26.61 cost per conversion, £48.9K spend.
    PPC agency UK Google Ads account showing phone call volume and average CPC
    Travel sector account, 4.38K clicks, 2.18K phone calls, £11.36 average CPC, £49.7K spend.
    PPC agency campaign dashboard showing SaaS sign-up conversions and CTR
    SaaS sign-up campaign, 28.2K clicks, 3.19K sign-ups, 5.57% CTR, $4.48K spend.
    PPC management dashboard showing phone call conversions and average cost per click
    Service sector account, 5.41K clicks, 2.69K phone calls, £10.68 average CPC, £57.7K spend.
    Q-Less PPC Stats
    App install campaign, 76.9K clicks, 2.06M impressions, 4.54K installs, 0.74% conversion rate.
    PPC management UK campaign dashboard showing phone call conversions
    Service sector account, (30-day view) — 2,794 clicks, 1,378 phone calls, £25,069.35 spend, up £12,217.24 on the prior period.
    Want Results Like These? Let's Talk

    Hertfordshire PPC Agency for Better Leads

    Google Ads Management Focused on Lead Quality and Sales

    Paying for clicks is straightforward. Turning them into profitable sales or qualified enquiries is where PPC management makes a difference.

    Nexa Growth helps businesses across Hertfordshire manage Google Ads, Microsoft Advertising and paid social with closer attention to targeting, conversion tracking and campaign efficiency.

    We assess your goals, budget and current performance to identify wasted spend, improve measurement and prioritise changes that support real business outcomes.

    • Google Ads management built around commercial goals

    • Smarter keyword targeting and negative keyword reviews

    • Conversion tracking for calls, forms and sales

    • Campaign optimisation focused on lead quality

    • Clear reporting to guide budget decisions

    Book a PPC Strategy Call
    See Case Studies







      A Results-First Agency You Can Rely On

      Google Partner Badge
      Google Partner
      Manchester Clock Tower
      Manchester Based
      UK Growth Chart
      UK Consultants
      Expert Award Medallion
      Senior Led
      Lead Generation Funnel
      Pipeline Focused
      Analytics Report
      Transparent Reporting

      PPC Results and Case Studies

      Real campaign data. Clear performance indicators. A focus on business outcomes.

      PPC performance should be judged by what happens after the click. Explore how Nexa Growth approaches campaign optimisation, advertising costs and conversion performance, with a focus on generating enquiries and improving return on ad spend.

      PPC agency UK Google Ads dashboard showing travel sector conversion performance
      Travel sector account, 5.88K clicks, 1.84K conversions, £26.61 cost per conversion, £48.9K spend.
      PPC agency UK Google Ads account showing phone call volume and average CPC
      Travel sector account, 4.38K clicks, 2.18K phone calls, £11.36 average CPC, £49.7K spend.
      PPC agency campaign dashboard showing SaaS sign-up conversions and CTR
      SaaS sign-up campaign, 28.2K clicks, 3.19K sign-ups, 5.57% CTR, $4.48K spend.
      PPC management dashboard showing phone call conversions and average cost per click
      Service sector account, 5.41K clicks, 2.69K phone calls, £10.68 average CPC, £57.7K spend.
      Q-Less PPC Stats
      App install campaign, 76.9K clicks, 2.06M impressions, 4.54K installs, 0.74% conversion rate.
      PPC management UK campaign dashboard showing phone call conversions
      Service sector account, (30-day view) — 2,794 clicks, 1,378 phone calls, £25,069.35 spend, up £12,217.24 on the prior period.
      Want Results Like These? Let's Talk

      PPC Services for Hertfordshire Businesses

      The right PPC channel depends on how your customers buy, what they search for and how your business earns revenue. As a Hertfordshire PPC agency partner, Nexa Growth helps businesses plan, manage and improve paid campaigns, from capturing existing search demand to generating new enquiries and online sales. Each service is selected around your objectives, with tracking and optimisation built into the process.

      Google Ads Management

      Reach people actively searching for your products or services through Google Search campaigns. We review keyword intent, search terms, negative keywords, bidding and ad copy to help reduce irrelevant clicks and improve the quality of incoming enquiries.

      Google Shopping and Performance Max

      For online retailers, we assess product feeds, campaign structure, conversion values and product level performance. Shopping and Performance Max campaigns can then be optimised around purchase behaviour and return on ad spend, rather than traffic volume alone.

      Microsoft Advertising

      Extend suitable search campaigns to Microsoft's advertising network. We assess whether the additional reach makes commercial sense for your audience, then review search queries, budget allocation and conversions alongside your other paid channels.

      Meta Ads and Paid Social

      Reach potential customers through Facebook and Instagram using audience targeting, creative testing and suitable campaign objectives. Paid social can support lead generation, product sales and demand creation where customers may not yet be searching for your offer.

      Conversion Tracking and GA4

      Understand which campaigns generate meaningful actions. We review Google Analytics 4 and conversion tracking for relevant calls, form submissions, purchases and other agreed goals, helping you make decisions using more reliable performance data.

      Landing Page Optimisation and Remarketing

      Improve the journey from advert to enquiry or purchase by reviewing landing page relevance, calls to action and conversion barriers. Where appropriate, remarketing can reconnect with eligible visitors who showed interest but did not complete the intended action.

      What People Say About Us

      I am quite grateful for Nexa’s promptness. It hasn’t always been apparent when we can expect an update to arrive while working with different development teams in the past. Nonetheless, Nexa has interacted with us quite well. They notify me of any updates before I even get a chance to ask about anything that needs to be fixed. The fact that they are so responsive has been extremely pleasant.

      Source: G2

      It has been really nice to see how responsive they are.

      It has been really nice to see how responsive they are.

      Jeannie - Marie N. Founder Small-Business

      Stop Paying for Clicks That Do Not Convert

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      PPC Campaigns for Businesses With Different Sales Cycles

      A campaign designed to sell a product online needs a different approach from one designed to secure a high value business enquiry. Nexa Growth works remotely with businesses across Hertfordshire, aligning paid advertising with how their customers research, compare and buy.

      B2B Companies and Professional Services

      For consultancies, specialist service providers and business suppliers, we focus on relevant search intent, enquiry quality and the path from initial contact to a sales conversation. Campaigns can be structured around specific services and commercially valuable searches.

      Ecommerce and Online Retailers

      Online retailers need visibility into more than clicks and impressions. We help assess Shopping campaigns, product feeds, purchase tracking and return on ad spend to identify which products and campaigns contribute to sales.

      Technology and Specialist Industries

      Businesses selling complex products or specialist services often need to reach a narrower audience. Campaigns can focus on specific solutions, technical search terms and relevant landing pages, with lead quality assessed alongside conversion volume.

      Creative, Media and Production Businesses

      For businesses offering production, creative or specialist media services, PPC can help reach organisations actively looking for suppliers. Campaign messaging should communicate the service offered clearly and filter out enquiries that do not fit the brief.

      Local and Regional Service Businesses

      Businesses serving specific towns or service areas can use paid search to reach customers with immediate needs. Location settings, call tracking and relevant landing pages help assess whether advertising is attracting enquiries from areas the business can actually serve.

      Businesses With Underperforming PPC Accounts

      If you already advertise on Google or Meta but cannot explain rising costs, weak conversion rates or inconsistent leads, we can review your current setup and identify which changes deserve attention before expanding the campaign.

      Ready to Make Every PPC Pound Work Harder?

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      From Initial Review to Better Campaign Decisions

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      Understand Your Business and Audit Performance

      We start by reviewing your objectives, target customers, advertising budget and sales process. If you already run campaigns, we examine search terms, account structure, conversion tracking and landing pages to identify problems that may be affecting performance.
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      Build the Campaign Strategy

      We establish the campaign structure, keyword priorities, audience targeting, ad messaging and budget allocation. Conversion goals are agreed in advance, so the account is built to measure actions that matter to your business rather than clicks alone.
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      Launch, Test and Refine

      Once campaigns are ready, we review search query quality, bidding, audience response and conversion activity. We use these findings to refine targeting, exclude irrelevant searches and identify improvements to ad copy or landing pages.
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      Measure Results and Set Priorities

      We assess performance against agreed targets, including qualified leads, cost per acquisition, sales and return on ad spend where relevant. Reporting helps explain what has changed, what the available data tells us and which actions should come next.

      Let’s Find Your Next PPC Growth Opportunity

      Whether you are planning your first paid campaign or trying to improve an existing account, a strategy call is an opportunity to discuss your priorities and identify where your advertising deserves closer attention.

      • Identify Campaign Weaknesses

      • Explore Practical Improvements
      • Agree on the Next Steps

      Frequently Asked Questions

      1. What does a PPC agency in Hertfordshire do?
      A PPC agency plans, manages and optimises paid advertising campaigns to help businesses reach relevant audiences through platforms such as Google Ads, Microsoft Advertising and Meta Ads. This can include keyword research, campaign setup, ad copy, budget management, conversion tracking and performance reporting.
      2. How much should my business budget for PPC advertising?
      Your budget depends on the competitiveness of your target searches, customer value, conversion rates and business objectives. The advertising budget is separate from the agency management fee. A sensible starting budget should allow enough activity to assess traffic quality and conversion performance before making decisions about scaling.
      3. How quickly can Google Ads generate enquiries?
      Campaigns can begin attracting clicks soon after launch, but qualified enquiries are not guaranteed. Results depend on search demand, competition, budget, targeting, landing page quality and conversion tracking. The first phase should focus on gathering useful data and identifying improvements.
      4. Does Nexa Growth have an office in Hertfordshire?
      Nexa Growth is based in Manchester and works remotely with businesses across Hertfordshire and the wider UK. We do not claim to have a physical office in Hertfordshire. Campaign planning, account management and performance reviews can be handled remotely.
      5. Can you improve a Google Ads account that is already running?
      Yes. We can review an existing account to assess keyword targeting, search terms, negative keywords, bidding, campaign structure, conversion tracking and landing pages. Recommendations depend on the account’s history, available data and commercial objectives. We can prioritise the most important issues before suggesting broader changes.
      6. How do you measure PPC performance beyond clicks?
      We look at agreed business outcomes such as qualified enquiries, cost per lead, purchases, conversion rates and return on ad spend where relevant. Connecting advertising data with reliable conversion tracking helps distinguish useful activity from traffic that does not contribute to business goals.
      7. Can you manage PPC for B2B businesses with longer sales cycles?
      Yes. B2B campaigns can focus on relevant service searches, industry specific keywords and enquiries from suitable prospects. Where sales take longer, lead quality and progression through the sales process can provide useful context alongside initial conversion costs.
      8. Do you manage Google Shopping and Performance Max campaigns?
      Yes. These campaign types can support ecommerce businesses when product data, conversion tracking and campaign objectives are configured appropriately. Optimisation can include product feed quality, purchase values, product performance and return on ad spend. Suitability depends on your catalogue, budget and sales goals.
      9. Can PPC target specific towns in Hertfordshire?
      Campaigns can target selected locations, including areas such as Watford, Stevenage, St Albans and Hemel Hempstead, where relevant to your service coverage. Location settings should be configured carefully and reviewed against actual enquiries to reduce spend on users outside your intended market.
      10. Can you work alongside our internal marketing team or another agency?
      Yes. We can discuss a shared working arrangement where responsibilities, access and reporting are agreed in advance. This can help avoid duplicated work and clarify who manages campaigns, tracking, creative assets and communication.
      11. Do you require a long term PPC management contract?
      Contract length, notice periods and deliverables depend on the agreed service arrangement. Before starting, confirm the management fee, advertising budget, scope of work and cancellation terms so you understand the commitment and what is included.
      12. Do you provide conversion tracking and landing page support?
      We can review tracking for relevant actions such as form submissions, telephone calls and online purchases, subject to your website and analytics setup. We can also assess landing page relevance, calls to action and potential barriers that may prevent visitors from converting.
      13. Can PPC help a specialist business generate higher value leads?
      PPC can reach people searching for specific products or services, but higher value leads depend on targeting, offer relevance, competition and the buying process. Campaigns should be assessed on lead suitability and commercial value, not simply the number of form submissions received.

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