1. Are you a UK based PPC agency?
Yes. Nexa Growth Marketing Ltd is a UK-registered digital marketing agency working with travel businesses across the UK. Our team delivers services remotely, with consultations, screen sharing and regular communication as part of our working process. We work with travel companies that want practical support with Google Ads and Meta Ads.
2. How much does your travel PPC management service cost?
Our Travel PPC Management plan starts at £699 per month, with a one-time setup fee of £100. This covers agreed Google Ads or Meta Ads management, campaign optimisation, ad copywriting, reporting and tracking support. Your advertising budget is separate and is paid directly to the relevant advertising platforms. Additional creative production, landing page development and complex technical work are discussed and quoted according to your requirements.
3. Is the advertising budget included in your PPC management fee?
No. Our management fee and advertising budget are separate. You pay Nexa Growth for managing and optimising your campaigns, while your advertising spend is paid directly to Google or Meta. We will discuss a suitable budget based on your travel services, target market, destinations, competition and campaign objectives.
4. How much should a travel business spend on Google Ads and Meta Ads?
The right budget depends on your destination, travel service, audience, competition and conversion goals. We generally recommend having a realistic testing and optimisation budget rather than spreading a small budget across too many campaigns. During the initial discussion, we will review your goals and suggest a practical allocation between Google Ads and Meta Ads. We do not promise a fixed number of leads for a specific budget.
5. Do I need to sign a long-term contract?
We do not require a long-term contract for our standard travel PPC management service. We prefer to build long-term working relationships through clear communication, consistent optimisation and transparent reporting. Any notice period, payment terms or agreed project conditions will be confirmed before work begins.
6. Should my travel business use Google Ads or Meta Ads?
Both platforms can support different stages of the customer journey. Google Ads can help reach people actively searching for flights, holidays, Umrah packages or other travel services. Meta Ads can help introduce offers to relevant audiences through campaign formats such as lead forms, messaging and other available objectives. We will recommend a platform mix based on your services, audience and budget rather than using the same approach for every business.
7. Can you manage Google Ads and Meta Ads together?
Yes. We can support Google Ads and Meta Ads within the agreed management scope. Campaigns, audiences, ad copy, creative requirements and conversion tracking will be planned according to your business objectives. Managing both platforms does not mean every campaign or feature is automatically included, so the agreed scope will be confirmed before launch.
8. What is included in your travel PPC management package?
Our standard management package includes campaign setup within the agreed scope, Google Ads and Meta Ads management, ad copywriting, weekly optimisation, monthly reporting, conversion tracking support and an initial landing page review. WhatsApp and call tracking can also be reviewed where technically feasible. Creative design, landing page development and advanced integrations are discussed with the client and scoped according to the actual requirements.
9. Do you provide ad creative design and landing page development?
We can discuss creative design and landing page improvements as part of your campaign requirements. We do not promise unlimited creative production or unlimited development within our standard management fee. After understanding your offer, audience and campaign needs, we will agree on the most practical approach. Additional design or development work may be scoped and priced separately.
10. Can you work with our existing marketing team or agency?
Yes. We can work alongside your existing SEO provider, in-house marketing team, web developer or another agency. We will agree on responsibilities, access requirements and reporting arrangements to reduce duplicated work and make campaign performance easier to review.
11. How do you track leads, calls and WhatsApp enquiries?
We review your available conversion tracking setup and help implement or improve agreed tracking requirements. Depending on your website, advertising accounts and technical setup, this may include form submissions, calls, WhatsApp interactions and other measurable actions. Tracking accuracy depends on the tools, permissions and website configuration available, so we explain any limitations before implementation.
12. How do you measure the success of a travel PPC campaign?
We focus on metrics that are relevant to your business objectives, such as qualified enquiries, calls, WhatsApp conversations, cost per lead and conversion actions. Where reliable booking or revenue data is available, we can use it to support deeper performance analysis. Impressions, clicks and reach may be reviewed, but they should not be the only measures of campaign success.
13. How quickly can I expect results from travel PPC campaigns?
Results vary depending on your offer, budget, competition, account history, landing page experience, tracking and audience. Campaigns often need an initial period of testing and optimisation before stronger conclusions can be drawn. We will monitor performance, identify areas for improvement and make adjustments based on the data available. We cannot guarantee a specific number of leads, bookings or return on ad spend.
14. Do you understand ATOL and ABTA requirements for travel advertising?
We understand that travel advertising may require accurate offer details, appropriate disclosures and consideration of relevant industry requirements. However, Nexa Growth is not a regulatory body and does not provide legal or regulatory compliance advice. The travel business remains responsible for confirming the accuracy and compliance of its offers, terms and required disclosures. We can discuss the advertising information that needs to be included and ask the client to approve the final messaging before launch.
15. Can I see your travel PPC case studies and client results?
Yes. Our Travel PPC Agency UK page includes real Google Ads and Meta Ads campaign data from travel sector accounts. The results section shows campaign performance including leads, phone calls, advertising spend and cost per result. Selected examples include 5,954 Meta Ads leads generated in 90 days at £1.34 per lead, 3,187 Meta Ads calls in 90 days at £8.83 per call, and 1,378 phone calls from a Google Ads campaign over 30 days. Additional Meta Ads campaign results are also shown across different reporting periods. Client names and campaign labels are hidden to respect confidentiality, while the underlying campaign figures are shown as account evidence. Results vary depending on the business, offer, budget, audience, tracking and campaign setup, so previous performance should not be treated as a guarantee of future results.
16. What information do you need before starting a PPC campaign?
We usually need information about your travel services, destinations, target audience, offers, service areas, advertising budget, website, existing advertising accounts and conversion goals. We may also need access to relevant Google, Meta, analytics and tracking platforms. The exact requirements depend on the campaign scope and will be confirmed during onboarding.