15 Proven Ways to Get High-Quality Backlinks in 2025 (That Actually Work)

If you’re trying to rank higher on Google, you’ve probably heard this before: backlinks matter. But not just any backlinks — we’re talking about high-quality backlinks that actually move the needle.

The thing is, building those kinds of links isn’t as easy as dropping your URL on a random directory or swapping links with a buddy.

Google’s algorithm has gotten way smarter. It now focuses more on context, authority, and natural relevance.

In fact, a study by Backlinko found that the number one result on Google has an average of 3.8x more backlinks than those in positions 2 to 10. So, quality links still play a massive role.

But here’s where most people go wrong: they either chase shady shortcuts or they use outdated tactics that used to work five years ago. That doesn’t cut it anymore.

The good news? Earning high-quality backlinks today is totally doable — if you know what you’re doing. It’s no longer about quantity. It’s about building trust, offering value, and creating things people actually want to link to.

In this guide, I’ll walk you through 15 solid strategies that are working right now. You’ll even find a couple of methods your competitors probably missed.

Ready? Let’s get started!

1. Become a Source for Journalists and Bloggers

   One of the fastest and most sustainable ways to earn high-quality backlinks is by becoming a credible source for journalists, bloggers, and content creators.

   Platforms like Connectively, Qwoted, and Terkel connect experts with media outlets that need quotes, insights, or data for their stories. When your contribution is featured, it usually comes with a juicy backlink.

   Think about it — you’re not just getting a link from any site. You’re getting one from an editorial piece, usually on a high-authority domain, placed naturally in context. That’s gold in Google’s eyes.

   It’s also worth noting that journalists are often under tight deadlines. If you can respond quickly and give them something genuinely useful or insightful, your chances of being featured shoot up.

   In fact, some marketers make this a daily habit and earn dozens of high-quality backlinks every month without writing a single guest post.

   Here’s how to get started:

   • Sign up for Connectively, Qwoted, and SourceBottle (they’re all free).
   • Choose your industry or niche to get relevant queries.
   • When a request comes in, reply fast — ideally within the first hour.
   • Keep your responses short, quote-worthy, and helpful.
   • Include your full name, title, website, and a short bio with every pitch.

   This method isn’t just good for backlinks — it’s also great for building your personal brand. Over time, you’ll find your name popping up in articles across major publications, and that kind of visibility builds real trust with your audience.

   Want to scale it further?

   Use tools like Google Alerts or Muck Rack to find journalist requests directly on X (formerly Twitter). Many of them still post there under hashtags like #journorequest or #PRrequest.

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2. Publish Skyscraper Content That Outranks the Competition

   If you’ve ever Googled something and clicked on a long, detailed article that seemed to cover everything about that topic… chances are, you just found a piece of Skyscraper content.

   The idea behind this strategy is simple: find existing content that’s already getting a lot of backlinks, then create something even better — more in-depth, more up-to-date, more valuable.

   Once your version is live, you reach out to the people who linked to the original piece and suggest your improved version as a better resource.

   It sounds like a lot of work, and honestly, it is. But it works. According to a BuzzSumo and Backlinko study, long-form content gets an average of 77.2% more backlinks than short posts. That’s a massive difference.

   Here’s how to make it work:

   • Use tools like Ahrefs, Semrush, or BuzzSumo to find content in your niche with lots of backlinks.
   • Analyze what makes it valuable — the structure, the stats, the tone, the visuals.
   • Create a piece that goes deeper, is better designed, and includes fresh data or insights.
   • Publish it on your site and make sure it’s optimized for SEO (clear headings, internal links, fast loading).
   • Reach out to everyone linking to the original piece. Let them know you’ve published a newer, more complete version.

   
   Pro tip: Your outreach should feel helpful, not pushy. You’re offering them an upgraded resource — something their readers might genuinely appreciate.

   And one more thing: don’t forget to promote it on social media, in newsletters, and even through paid ads if the topic is evergreen. Skyscraper content takes time, but when done right, it keeps attracting backlinks for months, even years.

3. Find and Fix Broken Backlinks (Even on Competitor Sites)

   This one’s a bit sneaky—in a good way. It’s called broken link building, and it’s exactly what it sounds like: finding broken links on other websites and offering your own content as a replacement.

   Think about the internet. Stuff constantly changes. Pages get deleted, URLs break, sites go offline.

   But your broken links are still out there. And webmasters hate broken links. It’s bad for user experience and SEO.

   So when you help them fix one by suggesting a live, relevant link (your content), you’re doing them a favor.

   Here’s how to make it happen:

   1. Find broken links in your niche
      Tools like Ahrefs, Semrush, or even Check My Links (a free Chrome extension) can scan pages for dead links. You can also search Google using queries like “keyword” + inurl:resources or intitle:links to find relevant pages that often list external links.
   2. Create or repurpose content to match the broken link
      If you find a dead link pointing to a guide on, say, “local SEO for restaurants,” and you’ve written something similar—or are willing to—great. You’ve got your replacement ready.
   3. Reach out with a quick, helpful email
      Keep it polite and to the point. Let them know about the dead link, and gently suggest your page as a working alternative.

   Here’s a simple outreach script you can adapt:

   Hey [Name],
   I was reading your [page/post title] and noticed a broken link to [old URL]. Just a heads-up — that page doesn’t seem to be live anymore.
   I recently published a resource on the same topic that might be a helpful replacement: [Your Link].
   Thought I’d share in case you’re updating the page.
   Cheers,
   [Your Name]

   Bonus tip: You can use this same method on your own site too. Run a crawl using Screaming Frog or Ahrefs to find pages with outbound broken links and fix them up. Every little cleanup improves your overall site quality and authority.

4. Use Content Formats That Naturally Attract Links

   Some types of content just get linked to more than others. It’s not about luck—it’s about what people need.

   Journalists, bloggers, and even brands are constantly looking for resources that help them make a point, back up a claim, or add credibility to what they’re writing. If your content fits that bill, you’re going to earn backlinks without even asking for them.

   So, what formats tend to attract the most links?

   • Original data and research
     If you run a survey, publish internal data, or even compile stats from trusted sources in a new way, people will reference you. Everyone loves citing “data says…” — and if you’re the source, you win the backlink.
   • Industry reports or trend forecasts
     Yearly roundups, prediction posts, or benchmark reports can attract links from news outlets, bloggers, and even competitors. As long as it’s well-structured and offers genuine insights, it becomes a link magnet.
   • Infographics
     Yes, they’re still alive. A well-designed infographic that breaks down a complex idea can travel far. Just make sure to embed it with a credit link and offer a “copy-and-paste” code for easy sharing.
   • How-to guides and tutorials
     In-depth walkthroughs—especially those that include visuals, templates, or checklists—are highly shareable and link-worthy. The key is to solve a very specific problem better than anyone else.
   • Tools, templates, or calculators
     People love linking to useful things. A simple ROI calculator, downloadable worksheet, or content calendar template can generate backlinks passively for years.

   The trick here isn’t just creating content—it’s creating content that people need to reference. Ask yourself: would someone writing about this topic want to link to this? If the answer is yes, you’re on the right track.

   You don’t need to do all of these. Start with one or two formats that suit your niche and resources. Over time, you’ll see what your audience responds to—and what earns you the most links.

5. Get Featured on High-Authority Resource Pages

   Resource pages are one of the most underrated goldmines for backlinks. These are curated pages that list useful tools, articles, guides, and websites related to a specific topic.

   Think of them like digital directories, but they are way more niche and relevant.

   These pages already exist to link out. That’s literally their purpose. And if your content adds genuine value, there’s a good chance you can land a spot.

   Here’s how to find them:

   • Use search operators like:
     • intitle:resources + your topic
     • inurl:links + keyword
     • best blogs on + topic
     • Example: intitle:resources + digital marketing
   • Filter for high-authority or relevant domains. Educational and nonprofit sites (.edu, .org) often maintain these types of lists, and getting a link from them is like gold in the SEO world.

   Now the key part: outreach.

   Don’t just send a link and say, “Hey, add this.” That doesn’t work. Instead, explain why your content adds value to their page.

   Maybe you cover a sub-topic they missed, offer a fresher take, or include recent data. Keep it brief, personal, and helpful.

   Here’s a quick example:

   Hi [Name],
   I was going through your [Page Name] and found it incredibly useful—especially the section on [specific part]. I recently published a resource on [Your Topic] that I thought could complement your list.
   Here’s the link if you’d like to check it out: [URL]
   Either way, thanks for curating such a great list!
   Best,
   [Your Name]

   Don’t be discouraged if the success rate isn’t high. It’s a numbers game. Reach out to 20 solid resource pages, and even a few “yes” responses can give you some strong, high-quality backlinks.

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6. Turn Brand Mentions Into Backlinks

   Sometimes, you’re closer to a backlink than you think. If someone has already mentioned your brand, your product, or even your name in their content—but hasn’t linked back to you—you’re halfway there.

   This strategy is about identifying those unlinked brand mentions and politely asking the author to add a link to your site.

   Since they’ve already referenced you, you’re not pitching cold—it’s more like closing a loop.

   Here’s how to find those mentions:

   • Set up Google Alerts for your brand name, products, or even team members.
   • Use Ahrefs Content Explorer or Semrush’s Brand Monitoring to track unlinked mentions.
   • Manually check if the mention includes a hyperlink. If not, note the page and get ready to reach out.

   When you reach out, keep it simple and appreciative. The tone should be: “Hey, thanks for the mention — would you mind linking it so your readers can find us more easily?”

   Here’s a sample outreach line:

   Hey [Name],
   Thanks for mentioning [Brand] in your recent article on [Topic]. We really appreciate the shoutout! If it’s not too much trouble, would you consider linking our name to [your site URL] so readers can learn more directly?
   Thanks again — love what you’re doing with [Their Website].
   Best,
   [Your Name]

   This tactic works especially well if you’ve been featured in reviews, lists, news pieces, or interviews.

   And while it might not feel like a “build from scratch” backlink, these small wins add up—especially when they come from sites with solid authority.

   Alright, on to the next one.

7. Create Ultimate Guides That Become Evergreen Link Magnets

   Some content fades fast—trend-based posts, news pieces, and short updates. But then there’s evergreen content.

   The kind of content that keeps showing up in Google searches, gets referenced in new blog posts, and attracts backlinks for years after it’s published.

   Ultimate guides fall into that category.

   These are deep-dive, all-in-one resources on a specific topic that aim to answer every question a reader might have.

   Write something like “The Complete Guide to Local SEO for Dentists” or “Everything You Need to Know About Google Ads in 2025.” If it sounds like something people would bookmark or share with a colleague, you’re on the right track.

   Why do they earn links? Because they save other writers time. Instead of covering every detail themselves, they can say, “For more on this, check out this comprehensive guide” — and link to you.

   Here’s how to build one that works:

   • Choose a focused topic that people care about and that aligns with your niche. It shouldn’t be too broad (like “digital marketing”) but also not so narrow that no one searches for it.
   • Outline before you write. Break it down into logical sections, use clear headers (H2s, H3s), and plan internal links.
   • Include visuals, templates, and real examples. These add value and make your guide more shareable.
   • Optimize for SEO. Target a primary keyword and sprinkle in related terms. Add a proper meta title, meta description, and make sure the URL is clean.
   • Promote it hard. Email your list, post on social media, run ads, and share it in relevant communities.

   And here’s the kicker: once your guide ranks, you can continue updating it every few months to keep it fresh. Google loves fresh content, and so do linkers.

   It’s not a quick-win strategy, but over time, a strong ultimate guide can become one of your top-performing assets in both backlinks and traffic.

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8. Use Your Own Data or Case Studies

   If there’s one thing content creators love, it’s citing original data. Statistics, insights, results — anything that helps them back up a point or tell a stronger story.

   That’s where your own data comes in.

   Publishing case studies or internal performance data not only builds trust with potential customers, but it also opens the door to natural backlinks.

   When someone’s writing about the topic you covered and needs a stat or real-world proof, you become the go-to reference.

   Let’s say you run an SEO agency and you helped a client increase their organic traffic by 212% in 3 months.

   That’s a stat worth shouting about — and others in the marketing space may want to cite it.

   The same goes for A/B test results, social media experiments, email open rates, conversion studies — any kind of measurable insight that’s relevant and interesting.

   Here’s how to make it work:

   • Pick a result or dataset that’s unique to your business. It could be a client success story, a behind-the-scenes breakdown, or even anonymized internal results.
   • Tell the full story. Don’t just drop the stat — explain the process, what you tested, what worked, and what didn’t. Transparency makes it more credible.
   • Make it visual. Use graphs, before/after screenshots, or charts to present the data in a way people can easily share or embed.
   • Use a strong headline. Something like “How We Grew a Client’s Leads by 175% in 60 Days” stands out and grabs attention.
   • Add a ‘source this study’ CTA. Invite people to reference your data with proper attribution. You can even include a copy-paste citation at the end.

   These kinds of pages tend to attract natural backlinks over time, especially if you distribute them smartly via LinkedIn, niche forums, Slack communities, or email newsletters.

   Bonus tip: If your data is especially compelling, pitch it to niche blogs or journalists as a unique insight piece. They’re always looking for original angles.

9. Develop a Branded Technique or Framework

   Ever heard of the “Skyscraper Technique”? Or maybe “The Topic Cluster Strategy”? These are branded tactics — simple, effective ideas given a unique name — and they’ve earned thousands of backlinks for the people who created them.

   

   Why? Because when you coin a concept that people start referencing in their own content, they almost always link back to the original source.

   You don’t have to reinvent the wheel. The key is to take something you’re already doing differently, package it in a memorable way, and explain it clearly so others can apply it too.

   Here’s how to create one:

   • Start with what you do best. Maybe you have a unique process for client onboarding, a 3-step strategy for local SEO, or a repeatable approach to content repurposing.
   • Give it a name. Keep it simple, catchy, and relevant. Acronyms work well too — think “T.A.P. Method” or “3C Framework.”
   • Write about it in detail. Create a blog post or guide explaining the concept, how it works, who it’s for, and why it’s effective. Include visuals or a diagram if you can.
   • Use it in your own content. Reference your branded framework across case studies, internal links, social media posts, webinars — everywhere.
   • Encourage others to try it. The more people use and talk about it, the more backlinks you’ll get organically.

   Over time, your branded method becomes the go-to reference for that problem. People teaching others about it, comparing strategies, or breaking it down in their own words will naturally link back to you.

   This is a long-game move, but it can pay off big. Instead of chasing backlinks, you build a system where they come to you.

10. Leverage Testimonials and Case Studies for Backlinks

    This is one of those win-win strategies that many people overlook. When you use someone else’s product or service — whether it’s a tool, platform, course, or plugin- you can offer them a testimonial.

    In return, many companies will feature your quote on their website, often with a link back to your site.

    

    Think about it from their perspective: having real users say nice things about them builds trust. If you’re willing to give that social proof, they’re usually happy to credit you with a backlink.

    Here’s how to make this work:

    • List all the tools and platforms you regularly use, from SEO tools to email software, design platforms, and hosting providers — anything relevant to your business.
    • Reach out with a short, genuine testimonial. Be specific about how the tool helped you, and keep it authentic and useful.
    • Include your name, business, title, and website. Make it easy for them to link back without extra steps.

    Here’s a quick example:

    Hey [Name],
    Just wanted to say we’ve been using [Tool] for the past 6 months and it’s been a total game-changer for our client reporting process. Super intuitive, fast, and it’s made our workflow so much smoother.
    Happy to offer a testimonial if that’s something you’d find helpful!

    Shakeel, CEO at Nexa Growth
    [nexagrowth.co.uk]

    Bonus move: If you’ve published a detailed case study or blog post about how you use their tool, send that too. They might link to it from their blog or user stories section.

    You’re not just earning a backlink here — you’re also building relationships with companies that might share your content, invite you to webinars, or even collaborate in the future.

11. Guest Posting — The Right Way in 2025

    Guest posting has been around for years, and yes, it still works — if you approach it strategically. The days of mass-pitching low-quality blogs for quick backlinks are over. Google’s smarter now, and so are editors.

    But writing high-value guest posts for reputable sites in your industry? That’s still one of the best ways to earn high-quality backlinks, grow your authority, and build real relationships.

    The key is to focus on quality over quantity. A single guest post on a niche-relevant, authoritative site is worth way more than ten links from random blogs.

    Here’s how to do it right:

    • Identify real, reputable websites in your niche. Look for active blogs that rank on Google, have an engaged audience, and aren’t flooded with spammy content. You can find them using search operators like:
      • your keyword + “write for us”
      • your keyword + “guest post guidelines”
      • intitle:guest post + topic
    • Pitch topics that align with their content — but add something fresh. Editors are tired of the same generic posts. Offer unique insights, personal experience, or data-backed content.
    • Focus on value. Your post should genuinely help their audience. Add actionable tips, examples, and make sure it’s well-written and well-structured.
    • Use your backlink wisely. Link naturally within the content, not in a forced way. Ideally, you’re pointing to a helpful resource on your site that adds context to what you’re writing about.

    And don’t forget the follow-up.

    After your post goes live, engage with readers in the comments (if applicable), share it on social, and thank the site for the opportunity.

    Building that relationship could lead to more guest posting invites, partnerships, or even collaborations down the road.

12. Reclaim Lost Backlinks With Redirects and Outreach

    Backlinks don’t last forever. Pages get deleted, URLs change, and sometimes other sites just remove your links altogether — intentionally or not.

    That means you could be losing hard-earned backlinks without even realizing it.

    The good news? Many of those lost backlinks can be brought back with just a little effort.

    There are two main ways to do this:

    1. Fix lost links with redirects

    If you’ve ever updated your website structure, changed blog post URLs, or deleted old pages, chances are you broke a few inbound links in the process.

    Tools like Ahrefs or Semrush will show you a list of lost backlinks and where they originally pointed. If any of those old URLs are still under your control, simply set up a 301 redirect to a relevant live page.

    It’s a quick fix, and you get the link juice back.

    2. Reach out when links disappear

    Sometimes a site will remove your link during a content update, or the linking page gets refreshed. In that case, if the content is still up but no longer linking to you, reach out and ask (politely) if they’d consider re-adding it.

    Here’s a simple script you can use:

    Hey [Name],
    I noticed you recently updated your article on [Topic], and I really appreciate the mention of [Brand/Post]. Just wanted to check in — the original link to our resource seems to be missing now.
    If you’re open to re-adding it, here’s the updated link: [Your URL]
    Either way, thanks for the mention and the great content!
    Best,
    [Your Name]

    These kinds of small tweaks can have a big impact, especially if the lost backlink came from a high-authority domain.

13. Use Strategic Internal Linking First

    While most link-building advice focuses on external links, internal links are often the unsung hero of SEO, and they play a surprisingly important role in helping you earn high-quality backlinks over time.

    Think of internal links as the architecture of your site.

    They tell Google which pages matter most, help spread link equity, and improve user experience by guiding readers through your content naturally.

    And when your site is well-structured, your external backlinks become more powerful too, because the authority they pass gets distributed strategically.

    Here’s why this matters for link-building:

    • When someone links to one of your pages (say, a blog post), strong internal links can help transfer that authority to other important pages like service pages, landing pages, or pillar content.
    • Internal linking also keeps users on your site longer, which sends positive engagement signals to search engines.
    • A well-linked site makes your content easier to crawl and index, improving discoverability and making your pages more likely to earn backlinks organically.

    Here’s how to make it work:

    • Use relevant anchor text — not exact match every time, but make sure the link context is clear.
    • Link from high-performing pages (traffic or authority-wise) to newer or less visible content.
    • Add links manually where they make sense, instead of relying only on plugins or automation.
    • Create topic clusters — group related articles under a main pillar page and link them together strategically.

    
    Pro tip: Before promoting any new piece of content, go back and link to it from at least 3 to 5 existing articles. This helps Google find it faster and strengthens its overall authority from the start.

    Internal linking won’t land you backlinks directly, but it amplifies the effect of the ones you do earn. And in the long run, that can make a major difference in rankings.

14. Get Backlinks Through Industry Partnerships and Collaboration

    Sometimes the best backlinks come from real-world relationships. If you’re working with partners, suppliers, clients, or collaborators, there’s often a natural opportunity to earn high-quality backlinks as part of that connection.

    This isn’t about asking for favors. It’s about creating value together and making sure that value is visible (and linkable) online.

    Here are a few ways to turn collaborations into backlinks:

    1. Client and vendor shoutouts
       If you’re featured on a client’s “Our Partners” page or a vendor’s case study section, ask if they can link back to your site. Most of the time, they’ll be happy to — it helps them show off the partnership, too.
    2. Co-branded content
       Webinars, joint blog posts, downloadable guides — these are perfect for partnerships. Not only do they help both parties with promotion, but each party usually hosts or links to the content on their site, earning mutual backlinks.
    3. Event participation
       If you’ve spoken at a virtual summit, hosted a panel, or sponsored an event, there’s often a recap or press page where your brand can be listed (and linked). All you have to do is ask — or better yet, provide the exact info they can add.
    4. Roundups and expert quotes
       Reach out to industry peers and offer a quick quote or insight they can include in their next blog post. When you contribute something useful, they’re usually more than happy to credit you with a backlink.
    5. Strategic link exchanges — done the right way
       No, not shady link swaps. But if you genuinely collaborate with someone in your space, it’s totally fine to mention each other where it makes sense. Just don’t overdo it or make it feel forced.

    The key here is that these links are relevant, authentic, and come from real engagement. They’re not transactional but tied to value, trust, and community.

    This kind of link-building feels more like relationship-building, because it is.

15. Participate in Expert Roundups and Interviews

    Expert roundups are still alive and well, especially in industries where people value shared experience and collective insights.

    When someone curates a post like “25 Experts Share Their Best SEO Tips” or “Top Designers Reveal 2025 Web Design Trends,” it’s a great opportunity to contribute your knowledge and earn a backlink in return.

    Even better? You’re not just getting a link — you’re building visibility, authority, and sometimes even traffic from a highly targeted audience.

    Here’s how to tap into this:

    1. Find active roundups in your niche
       Use search queries like:
    • “expert roundup” + your topic
    • “industry experts share” + keyword
    • “expert tips from” + niche

    You can also search LinkedIn, Twitter (X), and niche communities where these calls for input often get posted. Some creators even announce upcoming roundups via newsletters or groups.

    2. Pitch a concise, insightful contribution
       Don’t just drop a generic line. Share something genuinely useful, preferably based on your experience. Roundup hosts want real insights — not recycled advice.
    3. Include your name, title, company, and a link
       Most roundups will credit contributors with a backlink to their homepage or a relevant blog post. Sometimes you even get to include a headshot and short bio.
    4. Look for interview opportunities
       Podcasts, webinars, YouTube channels, or written interviews — they’re all backlink opportunities when done right. And they offer more long-term SEO value than you might think, especially if the host repurposes your content across multiple formats.
    5. Repurpose your own roundups
       Flip the script. Host your own expert roundup. Not only does it give you content, but most contributors will share and sometimes link back to it from their own blogs or press pages.

    This strategy is about positioning yourself as a thought leader and earning backlinks through collaboration, without needing to publish or pitch full-length guest posts.

    Bonus Strategy: Create Linkable Assets That People Actually Want to Share

    If you want backlinks to come to you without constant outreach, you need to give people a reason to link to your site. That’s where linkable assets come in.

    A linkable asset is any piece of content, tool, or resource that’s so useful, unique, or interesting that people want to reference it in their own content.

    These assets work best when they solve a specific problem, offer clear value, or help others make their content better.

    Here are a few types that consistently earn backlinks:

    1. Free tools
       Think calculators, graders, checklists, or generators. If someone in your industry needs to perform a quick task, and you’ve built a free tool to help them do it, they’ll often link to it in tutorials or resource roundups.

    Example: A “local SEO audit tool” or “title tag preview tool.”

    2. Templates and swipe files
       Whether it’s a Google Ads template, a pitch deck, or an email script, downloadable resources make content more actionable. Bloggers love linking to them because it boosts the value of their own posts.
    3. Industry stats and original research
       Publish a roundup of relevant statistics in your niche or conduct a short survey and share the results. Data is one of the most link-worthy content types out there.
    4. Visual explainers and diagrams
       Break down a complex idea into a graphic or flowchart and share it. If it helps people understand something faster, they’ll reuse it in their own content and link back to you.
    5. Curated resources or hubs
       Create a one-stop page that curates the best tools, books, blogs, or resources on a topic. Make it genuinely helpful, and it can become a go-to link reference.

    Once your asset is live, don’t just sit back and hope. Promote it strategically, through social media, email outreach, communities, and even paid ads. The more visibility it gets, the more likely it is to start attracting organic links.

    One linkable asset can bring in dozens (sometimes hundreds) of backlinks over time, making it one of the highest ROI moves in your strategy.

Final Thoughts

Getting high-quality backlinks isn’t about luck; it’s about strategy, consistency, and understanding what actually earns trust online. You don’t need shady tactics or spammy outreach to climb the rankings. You just need to show up with real value and put it in the right places.

Whether it’s helping a journalist meet a deadline, creating content that people genuinely want to reference, or building long-term partnerships with others in your space, the best links are the ones that come from real relationships and helpful content.

And remember: you don’t have to do everything at once. Pick two or three strategies from this guide that make sense for where you are right now.

Maybe you’re ready to launch a killer piece of Skyscraper content. Or perhaps you start small by turning a few unlinked brand mentions into actual backlinks.

The goal isn’t just more links — it’s better links. The kind that helps you rank, build authority, and drive the right kind of traffic to your site.

And if you ever feel stuck or just want a second pair of eyes on your strategy, we’re here to help. At Nexa Growth, we specialize in ethical, results-driven link building that gets our clients seen and trusted online.

Now you’ve got the playbook. Time to put it to work.

FAQs