How Bright Way Travels Increased Leads & Lowered CPA with PPC & Website Optimization
Client Overview
- Client Name: Bright Way Travels
- Industry: Travel Agency
- Services Provided: Website Development & PPC
- Target Region(s): United Kingdom
- Duration: 3-4 Months
- Primary Goal: Optimize website performance to improve conversions and run high-performing PPC campaigns to generate maximum leads.
Challenge/Opportunity
Bright Way Travels, a UK-based travel agency, aimed to improve lead generation while reducing advertising costs. However, they faced challenges:
- Underperforming website, leading to poor conversion rates.
- High cost per acquisition (CPA) on PPC campaigns, reducing ROI.
- Lack of effective tracking & audience targeting, impacting ad efficiency.
To achieve higher conversions, lower CPA, and increased lead generation, Nexa Growth executed a website optimization strategy paired with a highly targeted PPC campaign.
Our Strategy
1️⃣ Website Development & User Experience Optimization
- Redesigned website layout for faster loading speeds & mobile responsiveness.
- Improved booking forms, CTAs, and landing pages to increase lead conversions.
- Integrated trust signals, customer testimonials, and engaging visuals to enhance credibility.
2️⃣ High-Impact PPC Strategy for Lead Generation
- Launched Google Search & Display Ads with targeted travel-related keywords.
- Optimized ad copy, bidding strategy, and audience segmentation to reduce CPA.
- Used remarketing & audience retargeting to improve ad performance.
- Implemented ad extensions & call tracking to increase user engagement.
3️⃣ Conversion Rate Optimization & Ad Performance Scaling
- Conducted A/B testing for landing pages & ad creatives to maximize conversions.
- Shifted bidding strategy to Maximize Conversions & Target CPA for higher efficiency.
- Utilized geo-targeting & audience insights to attract high-value UK travelers.
The Results
- +65% Increase in PPC-Driven Travel Leads (More Bookings & Inquiries)
- -40% Reduction in Cost Per Acquisition (CPA) (Higher ROI & Lower Ad Spend)
- +55% More Engagement on Optimized Landing Pages (Higher Conversions & Lower Bounce Rates)
- +50% Growth in Mobile Traffic Conversions (Better Mobile User Experience & Lead Generation)
- +35% Revenue Growth from Paid Campaigns (Higher Sales from Optimized Ad Spend)
By executing a data-driven website revamp and PPC strategy, Bright Way Travels lowered advertising costs while significantly increasing travel bookings and customer inquiries in just 3-4 months.
Conclusion
This case study highlights how a well-optimized website combined with a strategic PPC campaign can maximize lead generation for travel agencies. By improving website performance & ad targeting, Nexa Growth helped Bright Way Travels increase inquiries, reduce costs, and boost travel sales.
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