How InnoTechSol Increased Leads Instantly with PPC & Improved SEO Rankings
Client Overview
- Client Name: InnoTechSol
- Industry: Software Development
- Services Provided: SEO & PPC (Google Ads)
- Target Region(s): Multiple Locations
- Duration: 3-6 Months
- Primary Goal: Rank service-related pages using SEO for long-term growth and generate immediate leads using PPC for quick conversions.
Challenge/Opportunity
InnoTechSol, a leading software development company, faced two key digital marketing challenges:
- Low organic search visibility, preventing long-term lead generation.
- No consistent PPC strategy, making it difficult to acquire customers instantly.
The client needed an integrated SEO & PPC approach to establish long-term search rankings while simultaneously generating instant leads through paid campaigns.
Our Strategy
1️⃣ SEO Strategy for Long-Term Organic Growth
- Conducted keyword research & competitor analysis to identify high-value, service-specific keywords.
- Optimized website structure, meta tags, and content to improve search engine rankings.
- Implemented technical SEO fixes, including site speed improvements, schema markup, and internal linking.
- Built high-authority backlinks to increase domain trust and ranking potential.
2️⃣ PPC Strategy for Instant Customer Acquisition
- Created Google Search & Display Ads to drive high-intent leads.
- Used Target CPA & Maximize Conversions bidding strategies to optimize ad spend.
- Set up remarketing campaigns to re-engage previous website visitors and increase conversion rates.
- Launched A/B testing for ad creatives, CTAs, and landing pages to improve PPC performance.
3️⃣ Synergizing SEO & PPC for Maximum Impact
- Used PPC performance data to refine SEO content & keyword targeting.
- Created dedicated landing pages optimized for both paid traffic & organic rankings.
- Aligned search intent across organic & paid campaigns to enhance brand presence.
The Results
- Instant Lead Growth from PPC (60% More Conversions) (Faster Customer Acquisition)
- +50% Increase in Organic Traffic (Stronger Search Rankings & Brand Visibility)
- +40% More Clicks on Google Ads (Higher Engagement & Ad CTR)
- -35% Reduction in PPC Cost Per Lead (CPL) (More Efficient Ad Spend & Lead Generation)
- Ranked 25+ Service Keywords on Google’s First Page (Stronger SEO Presence)
By combining SEO for long-term growth & PPC for immediate conversions, InnoTechSol successfully ranked for competitive keywords, increased organic traffic, and acquired more customers with paid ads.
Conclusion
This case study highlights how a dual SEO & PPC strategy can maximize digital marketing performance. By using SEO for sustainable lead generation and PPC for immediate business growth, Nexa Growth helped InnoTechSol achieve higher rankings, stronger online authority, and more instant conversions in just 3-6 months.
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