Pure Air, LLC: SEO & PPC Strategy Boosts Search Rankings & Lead Conversions
Client Overview
- Client Name: Pure Air, LLC
- Industry: Cleaning Services
- Services Provided: SEO, PPC, Meta Ads
- Target Region(s): United States
- Duration: 3-4 Months
- Primary Goal: Rank business-related keywords in Google & Bing, increase organic traffic, and drive lead generation through paid advertising (Google Ads & Meta Ads).
Challenge/Opportunity
Pure Air, LLC, a premium cleaning service provider, aimed to dominate search rankings while ensuring a steady flow of high-quality leads through PPC & Meta Ads. However, they faced several challenges:
- Low search engine rankings, preventing potential customers from discovering their services.
- Minimal organic traffic, making it difficult to generate leads organically.
- Underperforming PPC campaigns, leading to high ad spend and low conversion rates.
- Ineffective Meta Ads strategy, failing to generate consistent leads from Facebook & Instagram.
To achieve a strong online presence, Nexa Growth implemented a data-driven SEO & paid advertising strategy, ensuring sustainable growth through organic and paid channels.
Our Strategy
1️⃣ Advanced SEO Optimization & Keyword Ranking Strategy
- Conducted extensive keyword research to identify high-intent service-related keywords.
- Optimized meta titles, descriptions, headers, and structured data for improved rankings.
- Created high-quality, SEO-optimized content to strengthen website authority.
- Implemented technical SEO fixes, improving site speed, mobile responsiveness, and indexing.
2️⃣ PPC (Google & Bing Ads) for Lead Generation
- Developed highly targeted PPC campaigns focusing on service-specific local search ads.
- Optimized ad copies, landing pages, and CTAs to improve conversion rates.
- Shifted from manual CPC bidding to AI-driven Smart Bidding (Target CPA & Maximize Conversions).
- Implemented geo-targeted campaigns to attract local customers searching for cleaning services.
3️⃣ Meta Ads Strategy for Lead Acquisition
- Designed conversion-focused ad creatives for Facebook & Instagram Lead Ads.
- Used lookalike audiences & retargeting to reach high-potential customers.
- A/B tested ad formats, visuals, and CTA variations to optimize engagement & lead quality.
The Results
Ranked 40+ Keywords on Google & Bing’s First Page (Boosted Organic Visibility & Traffic)
+55% Increase in Organic Traffic (More Visitors & Higher Website Engagement)
+45% Growth in Lead Conversions from PPC (Lower Cost Per Lead & Higher ROI)
+35% More Customer Inquiries from Meta Ads (Improved Ad Performance & Engagement)
-30% Reduction in Cost Per Acquisition (CPA) Across Paid Channels (Higher Ad Efficiency & Lower Spend Per Lead)
By optimizing SEO, refining PPC campaigns, and running high-converting Meta Ads, Pure Air, LLC successfully increased its organic and paid traffic, achieved first-page rankings, and improved conversion rates within just 3-4 months.
Conclusion
This case study highlights how a multi-channel digital strategy combining SEO, PPC, and Meta Ads can deliver outstanding business growth. By improving search rankings, boosting paid conversions, and lowering ad costs, Nexa Growth helped Pure Air, LLC achieve sustainable customer acquisition and revenue growth.
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