How BA Trainers Achieved Instant Local SEO Growth & Higher Customer Acquisition
Client Overview
- Client Name: Academic Era
- Industry: Academic Writing
- Services Provided: PPC (Google Ads & Bing Ads)
- Target Region(s): United Kingdom
- Duration: 2-4 Months
- Primary Goal: Increase high-quality leads from universities & colleges while reducing Cost Per Acquisition (CPA).
Challenge/Opportunity
BA Trainers, a business analysis training provider, needed to improve its local search visibility to attract more customers organically. Despite having a strong service offering, they faced key challenges:
- Low visibility in Google Maps & Bing Places, making it difficult for potential customers to find them.
- Google Business Profile was not optimized, leading to low engagement and search rankings.
- Website lacked local SEO optimizations, affecting its ability to rank for business-related keywords.
Since local businesses depend heavily on Google’s Local Pack rankings, BA Trainers needed a rapid Local SEO strategy to increase search visibility, customer engagement, and conversions.
Our Strategy
To ensure higher search rankings and increased organic customer acquisition, Nexa Growth executed a comprehensive Local SEO plan:
1️⃣ Google Business Profile & Bing Places Optimization
- Optimized Google Business Profile (GBP) and Bing Places to improve local search rankings.
- Improved business information accuracy (NAP: Name, Address, Phone Number) across all directories.
- Enhanced GBP listing with engaging business descriptions, high-quality images, and relevant service categories.
- Implemented customer review generation strategies to boost local credibility.
2️⃣ Local Keyword Optimization & On-Page SEO
- Optimized the website for local search intent with targeted city-specific and business-relevant keywords.
- Implemented structured data markup to improve search engine understanding.
- Enhanced internal linking to strengthen SEO authority.
3️⃣ Local Citations & Backlink Building
- Submitted the business to high-authority local directories (Yelp, Yellow Pages, BBB, and Chamber of Commerce).
- Acquired high-quality backlinks from industry-relevant sources to boost domain trust.
- Leveraged geo-targeted content marketing to improve engagement and local search rankings.
The Results
- Ranked in Google’s Local Pack within a Week (Instant Local SEO Growth)
- +50% Increase in Organic Traffic (Higher Search Visibility & Website Engagement)
- +60% Growth in Customer Acquisition (More Leads Directly from Google Maps & Search)
- Improved GBP & Bing Places Rankings (Higher Local Search Visibility & Trust)
- +40% Growth in Positive Reviews (Boosted Business Credibility & Conversions)
By optimizing Google Business Profile, implementing local SEO strategies, and improving authority with citations, BA Trainers saw instant ranking improvements and increased customer acquisition within a week.
Conclusion
This case study showcases the power of Local SEO in helping businesses attract local customers quickly. By refining GBP optimization, targeting local keywords, and strengthening online authority, Nexa Growth helped BA Trainers rank in the Local Pack and significantly increase organic leads.
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