How Q-Less Crossword Solitaire Increased Installs & Reactivated Users
Client Overview
- Client Name: Q-Less Crossword Solitaire
- Industry: Puzzle Game
- Services Provided: PPC (Google Ads, Meta Ads), App Installs, GTM & GA4 Event Tracking
- Target Region(s): United States
- Duration: 4 Months
- Primary Goal: Increase Android & iOS app installs and reactivate inactive users through targeted advertising and engagement strategies.
Challenge/Opportunity
Q-Less Crossword Solitaire faced two key challenges:
- Low App Installs – The game struggled to attract new users on Android and iOS stores, limiting its market reach.
- Inactive Users – Many users had downloaded the app but were not actively engaging with it.
Without an effective retargeting and engagement strategy, acquisition costs were high, and user retention remained low. Nexa Growth stepped in to increase installs and re-engage inactive users through a strategic PPC and engagement approach.
Our Strategy
We implemented a data-driven marketing plan to address both user acquisition and reactivation:
1️⃣ Increasing App Installs (Google & Meta Ads)
- Launched high-converting PPC campaigns targeting relevant gaming audiences.
- Used Lookalike & Interest-Based Audiences to attract high-LTV users.
- A/B tested ad creatives & CTAs to maximize engagement and conversions.
- Optimized bid strategies to lower Cost Per Install (CPI) while scaling reach.
2️⃣ User Reactivation (Engagement & Retargeting)
- Push Notification Strategy: Implemented personalized app notifications to bring back inactive users.
- Retargeting Campaigns: Ran Meta and Google remarketing ads for users who had downloaded but not engaged.
- Exclusive In-App Offers: Targeted inactive users with special in-app incentives to encourage usage.
- Email & In-App Messaging: Sent automated emails & pop-ups reminding users of game features and new levels.
This multi-channel approach significantly improved new installs and user retention.
The Results
📈 +48% Increase in App Installs (Higher User Acquisition)
🎯 +60% User Reactivation Rate (More Returning Players)
📊 -30% Lower Cost Per Install (CPI) (Optimized Ad Spend)
🔄 +45% Increase in In-App Purchases (Higher Monetization)
By optimizing app install campaigns and implementing a strong reactivation strategy, Q-Less Crossword Solitaire successfully expanded its user base and increased engagement.
Conclusion
This case study showcases how a well-optimized PPC and engagement strategy can increase app installs and re-engage inactive users to drive long-term app success.
🚀 Ready to Skyrocket Your Business Growth?
We’ve helped businesses like yours achieve 300% more traffic, higher conversions, and better ROI. Let’s make it happen for you!