How Masters Assignment Increased PPC Leads by 20% in the UK
Client Overview
- Client Name: Masters Assignment
- Industry: Academic Writing
- Services Provided: PPC (Google Ads & Bing Ads)
- Target Region(s): United Kingdom
- Duration: 2-4 Months
- Primary Goal: Increase high-quality leads from universities & colleges while reducing Cost Per Acquisition (CPA).
Challenge/Opportunity
Masters Assignment, a leading academic writing service, was struggling with underperforming PPC campaigns that led to:
- Low Lead Volume – Despite running ads, conversions remained below expectations.
- High Cost Per Acquisition (CPA) – Advertising spend was inefficient, generating fewer qualified leads.
- Poor Keyword Targeting & Bidding Strategies – The campaigns lacked precision, leading to wasted ad spend.
To turn things around, Nexa Growth designed a comprehensive PPC strategy focused on improving lead acquisition, conversion rates, and ad efficiency.
Our Strategy
To maximize lead generation and improve cost efficiency, we implemented a multi-layered PPC strategy:
- PPC Campaign Optimization & A/B Testing
- Revamped Google & Bing Ads campaigns to better align with search intent.
- A/B tested multiple ad copies, CTAs, and landing pages to refine performance.
- Shifted to Target CPA & Maximize Conversions bidding to reduce acquisition costs.
- Implemented SKAGs (Single Keyword Ad Groups) for better ad relevance and CTR improvements.
Audience & Geo-Targeting Enhancements
Focused on students, universities, and professionals seeking assignment help.
Excluded non-converting searches to reduce wasted spend.
Prioritized high-performing regions in the UK through strategic geo-targeting.
Conversion Rate Optimization (CRO)
- Optimized landing pages with compelling messaging and trust signals.
- Tested multiple CTAs to improve conversion rates.
- Added testimonials, guarantees, and social proof to boost credibility.
Through these refinements, Masters Assignment saw a significant increase in quality leads while reducing costs.
The Results
- +20% Increase in PPC Leads (Higher Conversion Volume)
- -25% Lower CPA (More Cost-Effective Lead Acquisition)
- +18% Higher CTR (Better Ad Engagement)
- +30% More Qualified Student Leads (Improved Targeting)
By implementing data-driven PPC strategies and continuous campaign optimization, Masters Assignment significantly improved lead generation while maintaining cost efficiency.
Conclusion
This case study demonstrates how a targeted PPC approach can drive more qualified leads while reducing acquisition costs. If your business is looking for higher conversions through optimized ads, Nexa Growth can help.
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