Dissertation Services UK: 30% More Leads with PPC Optimization in the UK
Client Overview
- Client Name: Dissertation Services UK
- Industry: Academic Writing
- Services Provided: PPC (Google Ads & Bing Ads)
- Target Region(s): United Kingdom
- Duration: 1-3 Months
- Primary Goal: Generate high-quality leads from universities and colleges while reducing Cost Per Acquisition (CPA).
Challenge/Opportunity
Dissertation Services UK, a professional academic writing provider, faced significant challenges in acquiring quality leads through Google & Bing Ads. Their PPC campaigns were underperforming due to broad keyword targeting, inefficient bidding strategies, and low ad engagement.
Despite having a strong service offering, they were not reaching the right audience effectively, leading to low lead volume and high acquisition costs. The existing PPC strategy failed to attract university students actively looking for dissertation writing services, resulting in wasted ad spend.
To compete in a highly competitive market, they needed a targeted, data-driven PPC strategy to increase lead conversions while reducing cost per lead.
Our Strategy
To maximize conversions, Nexa Growth implemented a strategic PPC optimization plan:
- PPC Campaign Restructuring & A/B Testing
- Refined ad groups & keyword structure to improve search intent targeting.
- A/B tested ad creatives, CTAs, and landing pages to identify high-converting elements.
- Shifted to Maximize Conversions & Target CPA bidding for better budget allocation.
Improved Audience Targeting & Geo-Optimization
- Focused on students actively searching for dissertation writing help.
- Excluded low-intent and irrelevant search traffic to optimize ad spend.
- Geo-targeted high-converting university locations across the UK.
Landing Page & Conversion Rate Optimization (CRO)
- Enhanced landing page messaging, CTA placement, and trust signals.
- Added customer testimonials and guarantees to build credibility.
- Streamlined the lead capture process to encourage more inquiries.
The Results
+30% Increase in PPC Leads (More Conversions)
-28% Lower CPA (More Cost-Effective Lead Acquisition)
+22% Higher CTR (Better Ad Engagement)
+35% More Qualified Dissertation Writing Leads (Improved Audience Targeting)
Within just 1-3 months, Dissertation Services UK saw a significant improvement in lead volume while maintaining a lower Cost Per Acquisition (CPA).
Conclusion
This case study highlights how a well-structured PPC strategy can transform underperforming campaigns into high-converting lead sources.
By refining keyword targeting, ad messaging, and landing page experience, Nexa Growth successfully helped Dissertation Services UK achieve a 30% increase in leads while reducing CPA.
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