Dish TV Recharge Pack: PPC Success in Local Customer Acquisition
Client Overview
- Client Name: Dish TV Recharge Pack
- Industry: TV & Streaming Services
- Services Provided: PPC Advertising
- Target Region(s): Pakistan
- Duration: 4 Months
- Primary Goal: Increase instant local customer acquisition through optimized PPC campaigns
Challenge/Opportunity
Dish TV Recharge Pack faced a pressing challenge: low customer acquisition through their existing PPC efforts. Despite running ads, they struggled to attract high-intent customers locally. The broad targeting strategy led to irrelevant clicks, high CPCs, and suboptimal conversion rates.
The company needed an efficient pay-per-click (PPC) strategy that would:
- Increase local customer reach.
- Improve conversion rates
- Reduce wasted ad spend.
This is where Nexa Growth stepped in with a data-driven approach to refine and scale their PPC efforts.
Our Strategy
Our approach involved a complete PPC optimization strategy with a focus on targeting, bidding, and ad refinement. Here’s how we did it:
- Bid Strategy Optimization:
We shifted to a Max Clicks bid strategy, ensuring we maximized relevant traffic while maintaining efficiency.
- Keyword Refinement:
Instead of using broad match keywords, we stopped broad match targeting and focused only on BMM (Broad Match Modifier) and Phrase Match keywords to attract high-intent local users.
Ad Testing & Performance Tuning:
- Created multiple A/B test ad variations to identify high-performing creatives.
- Adjusted ad copy and CTAs to improve CTR (Click-Through Rate).
- Targeted only high-performing local keywords.
Geo-Targeting Precision:
- Focused on hyper-local targeting, ensuring ads were shown to the most relevant audiences.
- Optimized location bid adjustments based on user engagement trends.
This resulted in higher-quality clicks, improved ad performance, and an overall increase in targeted local customers.
The Results
- 📊 -35% Decrease in CPC (Lower Cost Per Click)
- 📈 +47% Increase in Conversions (More targeted leads)
- 📌 +52% CTR Growth (Higher engagement with ads)
- 🎯 +40% Increase in Targeted Local Customers
Dish TV Recharge Pack successfully scaled its PPC efforts while reducing acquisition costs by refining targeting, optimizing match types, and testing multiple ad variations.
Conclusion
This case study demonstrates how a strategic PPC campaign optimization can significantly improve local customer acquisition. If you’re struggling with high CPCs and low conversions, Nexa Growth can help.
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