Crowd Writer: 20% More Leads with PPC Optimisation in the UK
Client Overview
- Client Name: Crowd Writer
- Industry: Academic Writing
- Services Provided: PPC (Google Ads & Bing Ads)
- Target Region(s): United Kingdom
- Duration: 2-4 Months
- Primary Goal: Increase high-quality leads from universities & colleges while reducing Cost Per Acquisition (CPA).
Challenge/Opportunity
Crowd Writer was struggling with PPC performance, leading to:
- Low Lead Generation – The existing PPC campaigns were not attracting enough potential customers.
- High CPA (Cost Per Acquisition) – Advertising costs were high with minimal conversions.
- Unoptimised PPC Strategy – Campaigns lacked the right targeting, keyword strategy, and bidding optimisation.
To scale lead generation while ensuring cost efficiency, Nexa Growth implemented a data-driven PPC optimisation strategy.
Our Strategy
To maximise lead generation and reduce CPA, we focused on:
- PPC Campaign Optimisation
- Created & tested multiple PPC campaigns on Google & Bing Ads.
- A/B tested keywords, ad copies, & landing pages to refine performance.
- Implemented SKAGs (Single Keyword Ad Groups) for better targeting.
- Shifted to Target CPA & Maximise Conversions bidding for improved efficiency.
Targeting & Audience Segmentation
- Focused on universities & colleges to attract high-intent leads.
- Excluded irrelevant traffic to optimise ad spend.
- Used geo-targeting to prioritise locations with the highest conversion rates.
Conversion Rate Optimisation (CRO)
- Revamped landing pages for better engagement & conversions.
- Optimised ad CTAs to encourage more form submissions.
- Added trust-building elements like testimonials & security badges.
With these changes, lead quality and conversion rates improved, resulting in better PPC performance.
The Results
- +20% Increase in PPC Leads (More Conversions)
- -25% Lower CPA (More Cost-Effective Lead Acquisition)
- +18% Higher CTR (Better Ad Engagement)
- +35% More Qualified University Leads (Improved Targeting)
By refining campaign structure, bidding strategies, and audience targeting, Crowd Writer significantly increased lead generation and improved cost efficiency.
Conclusion
This case study demonstrates how a well-optimised PPC strategy can generate high-quality leads while keeping costs low.
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