How Cater My Essay Increased PPC Leads by 60% in the UK
Client Overview
- Client Name: Cater My Essay
- Industry: Academic Writing
- Services Provided: PPC (Google Ads & Bing Ads)
- Target Region(s): United Kingdom
- Duration: 6-8 Months
- Primary Goal: Generate maximum leads by targeting universities and colleges in the UK while reducing Cost Per Acquisition (CPA).
Challenge/Opportunity
Cater My Essay had a strong market presence, but their PPC campaigns were underperforming, leading to:
- Low Lead Generation – Despite running ads, they were not attracting enough quality leads.
- High CPA (Cost Per Acquisition) – The cost per lead was too high, reducing profitability.
- Unoptimized PPC Strategy – Poor keyword selection and inefficient bidding were limiting results.
They needed a comprehensive PPC revamp to increase lead volume and cost efficiency while maintaining quality conversions.
Our Strategy
To achieve maximum lead generation, we applied a multi-phase PPC strategy focused on:
- Campaign Restructuring & A/B Testing
- Revamped ad campaigns for Google & Bing Ads using intent-driven keywords.
- A/B tested multiple ad variations (headlines, CTAs, and descriptions) to find the best performers.
- Shifted to Target CPA & Maximize Conversions bidding to improve cost efficiency.
- Created SKAGs (Single Keyword Ad Groups) to increase ad relevance and lower CPC.
Advanced Audience Targeting & Segmentation
- Focused on universities, colleges, and students actively searching for writing assistance.
- Excluded low-intent and irrelevant audiences to improve lead quality.
- Used geo-targeting to focus on high-converting cities and university hubs in the UK.
Landing Page & Conversion Rate Optimization (CRO)
- Redesigned landing pages for better engagement and higher form submissions.
- Tested multiple CTAs & messaging to boost conversions.
- Added credibility features such as testimonials, reviews, and satisfaction guarantees.
With these enhancements, lead generation increased dramatically, and cost efficiency improved significantly.
The Results
+60% Increase in PPC Leads (More Conversions)
-40% Reduction in CPA (Lower Cost Per Lead)
+35% Higher CTR (More Ad Engagement)
+70% Increase in Qualified Student Leads (Better Targeting)
By implementing data-driven PPC strategies, ad refinements, and landing page improvements, Cater My Essay achieved record-breaking lead growth with lower acquisition costs.
Conclusion
This case study showcases how effective PPC optimization can drive significant lead growth while reducing ad costs. If you’re looking to improve lead generation, Nexa Growth can help.
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