Britain Professional Help: 80% More Leads with PPC Optimization in the UK
Client Overview
- Client Name: Britain Professional Help
- Industry: Academic Writing
- Services Provided: PPC (Google Ads & Bing Ads)
- Target Region(s): United Kingdom
- Duration: 3-6 Months
- Primary Goal: Increase high-quality leads from universities & colleges while reducing Cost Per Acquisition (CPA).
Challenge/Opportunity
Britain Professional Help, a trusted name in academic writing, was struggling to generate leads effectively through PPC campaigns on Google and Bing Ads. Despite allocating a significant budget, they were facing high acquisition costs with low conversion rates.
Key issues included:
- Broad keyword targeting attracting unqualified clicks.
- Underperforming ad creatives with low engagement.
- Ineffective bidding strategies leading to wasted ad spend.
- Landing page friction causing drop-offs before conversion.
With increasing competition in the academic writing industry, Britain Professional Help needed a data-driven PPC strategy that could scale lead generation efficiently while lowering costs.
Our Strategy
To turn things around, Nexa Growth executed a multi-step PPC optimization plan, focusing on campaign refinement, audience targeting, and conversion optimization.
- PPC Campaign Restructuring & Smart Bidding
- Shifted from broad match keywords to a combination of Phrase Match & Exact Match for higher intent searches.
- Applied Single Keyword Ad Groups (SKAGs) to improve ad relevance and Quality Score.
- Switched to Target CPA and Maximize Conversions bidding strategies for cost efficiency.
Targeted Audience Segmentation & Exclusion
- Focused on high-intent students searching for dissertation, coursework, and research assistance.
- Excluded irrelevant traffic, such as non-student searches and unrelated academic queries.
- Optimized geo-targeting to reach students in key university cities across the UK.
Landing Page Optimization & CRO Improvements
- Enhanced form submission flow to reduce friction and improve lead capture.
- Integrated trust signals, including student testimonials and satisfaction guarantees.
- A/B tested headline variations and CTA placements to improve conversions.
The Results
- 📈 +80% Increase in PPC Leads (Highest Growth Achieved)
- 📉 -45% Lower CPA (Significant Cost Reduction)
- 🔄 +37% Higher CTR (Improved Ad Engagement)
- 🎯 +60% More Qualified Leads (Better Audience Targeting)
Through strategic PPC campaign refinements, targeted audience segmentation, and landing page enhancements, Britain Professional Help successfully scaled its lead generation while reducing acquisition costs by 45%.
Conclusion
This case study highlights how a well-structured PPC strategy can drastically improve lead volume, cost efficiency, and overall ad performance in a competitive industry.
By fine-tuning keyword targeting, audience segmentation, and conversion optimization, Nexa Growth helped Britain Professional Help achieve an 80% increase in leads within just 3-6 months.
🚀 Ready to Skyrocket Your Business Growth?
We’ve helped businesses like yours achieve 300% more traffic, higher conversions, and better ROI. Let’s make it happen for you!