Best Essay Writers UK: 20% More Leads with PPC Optimization in the UK
Client Overview
- Client Name: Best Essay Writers UK
- Industry: Academic Writing
- Services Provided: PPC (Google Ads & Bing Ads)
- Target Region(s): United Kingdom
- Duration: 1-3 Months
- Primary Goal: Increase high-quality leads from universities & colleges while reducing Cost Per Acquisition (CPA).
Challenge/Opportunity
Best Essay Writers UK was struggling to generate leads despite running Google and Bing PPC campaigns. Their advertising spend was not yielding sufficient conversions, and the Cost Per Acquisition (CPA) was too high, making the campaigns inefficient.
The biggest issue was poor targeting and broad keyword selection, leading to wasted ad spend on irrelevant clicks. Additionally, their ad creatives and landing pages were not optimized, resulting in lower engagement and fewer form submissions.
To compete in the academic writing space, Best Essay Writers UK needed a well-structured PPC strategy that could increase leads while keeping costs low.
Our Strategy
To fix the underperforming campaigns and maximize lead generation, Nexa Growth implemented a data-driven PPC strategy:
Campaign Restructuring & A/B Testing
- Redesigned Google & Bing Ads campaigns to improve search intent targeting.
- Conducted A/B testing on ad creatives, headlines, and CTAs to optimize engagement.
- Shifted to Target CPA & Maximize Conversions bidding for better cost efficiency.
Audience Targeting & Keyword Optimization
- Focused on university students and researchers searching for academic writing help.
- Eliminated low-intent keywords that were draining the ad budget.
- Applied geo-targeting to prioritize high-converting regions in the UK.
Landing Page & CRO Enhancements
- Improved landing page content and CTA placements for higher conversion rates.
- Highlighted customer testimonials, trust signals, and guarantees to build credibility.
- Simplified the lead capture process to reduce friction and encourage sign-ups.
The Results
+20% Increase in PPC Leads (More Conversions)
-25% Lower CPA (More Cost-Effective Lead Acquisition)
+18% Higher CTR (Better Ad Engagement)
+30% More Qualified Student Leads (Improved Audience Targeting)
Within just 1-3 months, Best Essay Writers UK experienced a significant improvement in lead volume, reduced advertising costs, and better engagement across Google and Bing PPC campaigns.
Conclusion
This case study highlights how a structured PPC strategy can transform underperforming campaigns into a profitable lead generation source.
By refining targeting, optimizing ad creatives, and improving the landing page experience, Nexa Growth successfully helped Best Essay Writers UK achieve a 20% increase in leads while lowering acquisition costs.
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