All Academic Helpers: 20% More Leads with PPC in the UK
Client Overview
- Client Name: All Academic Helpers
- Industry: Academic Writing
- Services Provided: PPC (Google Ads & Bing Ads)
- Target Region(s): United Kingdom
- Duration: 2-4 Months
- Primary Goal: Increase high-quality leads from universities & colleges while reducing Cost Per Acquisition (CPA).
Challenge/Opportunity
All Academic Helpers faced challenges in generating leads due to:
- Low Lead Volume – PPC campaigns were not attracting enough qualified leads.
- High CPA (Cost Per Acquisition) – Costs were rising without significant conversions.
- Unoptimized Targeting & Ad Structure – Ineffective audience segmentation and bidding strategies.
To improve lead acquisition while keeping costs low, Nexa Growth implemented a strategic PPC approach to refine targeting, bidding, and ad optimization.
Our Strategy
To enhance lead generation and improve cost efficiency, we applied:
- PPC Campaign Restructuring
- Created & optimized new PPC campaigns for Google & Bing Ads.
- A/B tested ad creatives, keywords, and bidding strategies to refine performance.
- Implemented SKAGs (Single Keyword Ad Groups) for better relevance.
- Shifted to Maximize Conversions & Target CPA bidding to improve ROI.
- Audience & Geo-Targeting Optimization
- Focused on universities, colleges, and students searching for academic help.
- Excluded low-intent searchers to improve lead quality.
- Geo-targeted high-converting UK regions for better ad placement.
- Conversion Rate Optimization (CRO)
- Refined landing pages for better engagement and form submissions.
- Tested multiple CTA variations to improve conversion rates.
- Incorporated trust signals like testimonials & security badges to build credibility.
By refining PPC campaigns, targeting, and landing pages, All Academic Helpers saw a significant increase in qualified leads while reducing ad spend wastage.
The Results
+20% Increase in PPC Leads (Higher Conversion Volume)
-25% Lower CPA (More Cost-Effective Lead Acquisition)
+18% Higher CTR (Better Ad Engagement)
+30% More Qualified Student Leads (Improved Audience Targeting)
With these optimizations, lead generation became more efficient, increasing conversions while maintaining cost control.
Conclusion
This case study demonstrates how a data-driven PPC approach can significantly improve lead acquisition and lower advertising costs.
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