How Academist Help Increased Leads by 40% with Our PPC Services
Client Overview
- Client Name: Academist Help
- Industry: Academic Writing
- Services Provided: PPC (Google Ads & Bing Ads)
- Target Region(s): United Kingdom
- Duration: 2-4 Months
- Primary Goal: Increase high-quality leads from universities & colleges while reducing Cost Per Acquisition (CPA).
Challenge/Opportunity
Academist Help was struggling with low lead volume and an underperforming PPC strategy. Despite running paid ads, they faced:
- Very Few Leads – The PPC campaigns were not converting effectively.
- High Cost Per Acquisition (CPA) – The ad spend was inefficient, leading to higher costs.
- Unoptimized Targeting – Lack of audience segmentation and ineffective keyword bidding.
The objective was clear: optimize PPC campaigns to maximize lead generation while keeping costs low.
Our Strategy
Nexa Growth restructured the PPC strategy by implementing:
- Advanced PPC Optimization
- Launched new targeted campaigns on Google & Bing Ads to focus on high-intent searchers.
- A/B tested ad creatives, keywords & landing pages to improve conversion rates.
- Implemented SKAGs (Single Keyword Ad Groups) to increase ad relevance and lower CPC.
- Bid Strategy Refinement: Shifted to Target CPA & Maximize Conversions bidding for better ROI.
Improved Audience Targeting
- Focused on universities, colleges & students through intent-based targeting.
- Excluded irrelevant searches to reduce wasted ad spend.
- Optimized geo-targeting to prioritize high-converting locations in the UK.
Conversion Rate Optimization (CRO)
- Optimized landing pages to improve form submissions.
- Simplified the lead generation process for higher engagement.
- Added trust signals & testimonials to boost credibility.
This comprehensive PPC approach led to a significant increase in qualified leads and lower acquisition costs.
The Results
- +40% Increase in PPC Leads (More Conversions)
- -30% Reduction in CPA (Lower Cost Per Acquisition)
- +25% Higher CTR (Better Ad Engagement)
- +50% More High-Intent Student Leads (Targeted University Audience)
By testing and refining multiple PPC campaigns, Academist Help dramatically improved lead generation while maintaining cost efficiency.
Conclusion
This case study highlights how targeted PPC campaigns and data-driven optimizations can generate high-quality leads at a lower cost.
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