Academic Era: 50% More Leads with PPC Optimization in the UK
Client Overview
- Client Name: Academic Era
- Industry: Academic Writing
- Services Provided: PPC (Google Ads & Bing Ads)
- Target Region(s): United Kingdom
- Duration: 2-4 Months
- Primary Goal: Increase high-quality leads from universities & colleges while reducing Cost Per Acquisition (CPA).
Challenge/Opportunity
Academic Era was struggling to generate leads through PPC due to:
- Low Lead Volume – The existing campaigns were not bringing in enough qualified leads.
- High CPA (Cost Per Acquisition) – Advertising costs were high, making lead generation inefficient.
- Underperforming PPC Strategy – Lack of proper keyword strategy, audience targeting, and bidding adjustments.
To scale lead generation and lower CPA, Nexa Growth applied strategic PPC optimizations tailored for the UK academic writing market.
Our Strategy
To maximize lead generation and improve ad efficiency, we implemented:
- PPC Campaign Restructuring
- Revamped PPC campaigns on Google & Bing Ads to target university students.
- A/B tested keywords, ad creatives, and landing pages to improve conversion rates.
- Used SKAGs (Single Keyword Ad Groups) for higher ad relevance and lower CPC.
- Shifted to Target CPA & Maximize Conversions bidding for more cost-effective results.
Audience Targeting Optimization
- Focused on university students & researchers searching for academic help.
- Exclusion of low-intent audiences to improve lead quality.
- Geo-targeted high-converting UK regions for better ad performance.
Landing Page & Conversion Rate Optimization (CRO)
- Improved landing page design & messaging for higher engagement.
- Tested multiple CTAs to encourage more form submissions.
- Added credibility boosters like student testimonials and trust badges.
With these refinements, lead generation improved significantly while reducing wasted ad spend.
The Results
- +50% Increase in PPC Leads (Higher Conversion Volume)
- -35% Lower CPA (More Cost-Effective Lead Acquisition)
- +30% Higher CTR (Better Ad Engagement)
- +60% More Qualified Student Leads (Improved Audience Targeting)
By refining ad strategy, improving bidding techniques, and optimizing landing pages, Academic Era achieved a significant increase in lead generation with a lower CPA.
Conclusion
This case study highlights how targeted PPC optimization can generate high-quality leads while keeping acquisition costs low.
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