ACH: SEO & Social Media Strategy Driving Growth in Minnesota
Client Overview
- Client Name: ACH
- Industry: Health Care Services
- Services Provided: SEO & Social Media Management
- Target Region(s): Minnesota, United States
- Duration: 3-4 Months
- Primary Goal: Rank healthcare service-related keywords in Minnesota and increase social media engagement & brand visibility
Challenge/Opportunity
ACH, a Minnesota-based healthcare provider, needed a dual digital strategy to:
- Improve search engine rankings for healthcare-related services.
- Increase social media engagement & brand awareness.
- Drive organic traffic & customer inquiries.
The challenges included:
- Low search rankings for local healthcare services, making it hard for patients to find them.
- Minimal social media engagement, limiting brand reach & awareness.
- Lack of consistent content marketing strategy to drive patient trust & retention.
With SEO & social media working together, Nexa Growth implemented a well-rounded strategy to establish ACH as a trusted provider in Minnesota.
Our Strategy
1️⃣ SEO Strategy for Local Keyword Domination
- Identified high-intent local healthcare keywords relevant to Minnesota patients.
- Optimized service pages with SEO-rich content & structured data for better rankings.
- Built high-quality local citations to strengthen search authority.
- Improved Google Business Profile (GBP) rankings for local search & maps visibility.
2️⃣ Social Media Management for Brand Growth
- Developed a content calendar featuring health tips, patient testimonials & service highlights.
- Optimized Facebook & Instagram profiles for engagement & lead generation.
- Launched social media campaigns to increase followers & brand awareness.
- Created educational video content to boost interaction & credibility.
3️⃣ Integrated SEO & Social Media for Maximum Impact
- Cross-promoted SEO content on social platforms to drive organic traffic.
- Leveraged social engagement metrics to refine SEO content strategies.
- Used Google Analytics & Meta Insights to track audience behavior & campaign effectiveness.
The Results
- Ranked in Top 3 for 25+ Local Healthcare Keywords in Minnesota (Improved Search Visibility)
- +55% Increase in Organic Traffic (More Website Visits & Patient Inquiries)
- +60% Growth in Social Media Engagements (Higher Interaction & Follower Growth)
- +45% More Appointments Booked Through Digital Channels (Better Online Conversions)
- +30% Increase in Google Business Profile Clicks (Improved Local Search Presence)
With SEO & social media strategies working together, ACH achieved higher search rankings, stronger brand engagement, and increased patient inquiries in just 3-4 months.
Conclusion
This case study demonstrates the power of integrating SEO & social media for healthcare businesses. By improving search visibility & brand engagement, Nexa Growth helped ACH reach more patients, increase online visibility, and grow its digital presence.
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