Tobleo: Boosting Leather Jacket Sales with Google Shopping & Performance Max
Client Overview
- Client Name: Tobleo
- Industry: Fashion & Apparel
- Services Provided: PPC (Google Shopping Ads & Performance Max)
- Target Region(s): US, UK, Canada
- Duration: 2-4 Months
- Primary Goal: Maximize sales of leather jackets using Google Shopping & Performance Max campaigns.
Challenge/Opportunity
Tobleo, a premium leather jacket brand, faced challenges in scaling sales through paid advertising. While they had a strong product lineup, their existing Google Ads setup was not driving consistent sales.
Key challenges included:
- Low visibility in Google Shopping results, reducing potential reach.
- High cost per acquisition (CPA), limiting profit margins.
- Ad fatigue & low CTR from previous campaigns.
- Inefficient audience targeting, resulting in wasted ad spend.
To unlock maximum eCommerce potential, Nexa Growth implemented a strategic mix of Google Shopping Ads & Performance Max campaigns to scale Tobleo’s sales efficiently.
Our Strategy
1️⃣ Google Shopping Ads Optimization for High-Intent Buyers
- Refined product feed to ensure accurate titles, descriptions, and structured product data.
- Optimized images & pricing strategy to make ads more competitive.
- Used custom labels & priority bidding to allocate more budget to high-margin leather jackets.
2️⃣ Performance Max Campaigns for Full-Funnel Targeting
- Leveraged AI-powered audience signals to target high-intent buyers.
- Tested multiple creatives, including display & video ads, to maximize reach.
- Implemented Dynamic Remarketing Ads to re-engage abandoned cart users.
3️⃣ Cost Efficiency & Bid Strategy Adjustments
- Switched from manual bidding to Maximize Conversions with Target ROAS.
- Used geo-targeting adjustments to focus budget on high-converting locations.
- A/B tested ad copies & creatives to improve Click-Through Rate (CTR).
The Results
- +50% Increase in PPC-Driven Sales (Higher Revenue Growth from Paid Ads)
- +40% Higher Click-Through Rate (CTR) (More Engaged & Relevant Traffic)
- +35% Improvement in Return on Ad Spend (ROAS) (Increased Profitability Per Ad Spend)
- -30% Reduction in Cost Per Acquisition (CPA) (More Sales with Lower Advertising Costs)
- +25% Growth in Repeat Purchases from Retargeting Ads (Higher Customer Retention)
By executing a strategic Google Shopping & Performance Max approach, Tobleo successfully scaled its leather jacket sales while reducing ad costs, increasing profitability, and optimizing long-term customer acquisition.
Conclusion
This case study demonstrates the power of a well-optimized Google Shopping & Performance Max campaign in boosting eCommerce sales. By refining product feeds, implementing AI-driven bidding strategies, and leveraging dynamic remarketing, Nexa Growth helped Tobleo achieve higher visibility, stronger conversions, and improved ad efficiency in just 2-4 months.
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