Britain Academics: High-Converting Website & PPC Strategy for Maximum Lead Generation
Client Overview
- Client Name: Britain Academics
- Industry: Academic Writing
- Services Provided: Website Development & Google Ads
- Target Region(s): United Kingdom
- Duration: 3-4 Months
- Primary Goal: Develop a conversion-focused website and implement PPC campaigns to attract university & college students while reducing the cost per acquisition (CPA).
Challenge/Opportunity
Britain Academics, a UK-based academic writing service, wanted to increase leads through PPC advertising while ensuring a seamless user experience on their website. However, they faced several challenges:
- No optimized website, leading to poor conversion rates.
- High competition in PPC, making ad spend less efficient.
- Lack of conversion tracking, making it difficult to scale campaigns.
- High cost per acquisition (CPA) in previous PPC efforts.
To solve these issues, Nexa Growth executed a two-pronged approach—developing a high-performing website and launching conversion-driven PPC campaigns to drive leads at a lower cost.
Our Strategy
1️⃣ Website Development for Higher Conversions
- Designed a user-friendly, mobile-responsive website optimized for lead generation.
- Integrated high-converting landing pages with clear CTAs.
- Improved site speed, security, and mobile compatibility for better user experience.
- Added trust signals (reviews, case studies, secure checkout) to increase credibility.
2️⃣ PPC Campaign Optimization for Instant Lead Generation
- Ran Google Search & Display Ads targeting high-intent university & college students.
- Used AI-powered Smart Bidding (Target CPA & Maximize Conversions) for efficient ad spend.
- Created A/B tested ad creatives & landing pages for higher conversion rates.
- Implemented geo-targeting & demographic segmentation for UK students.
3️⃣ Lowering CPA & Scaling Lead Generation
- Optimized ad copy & keyword selection for better Quality Score.
- Introduced remarketing ads to recapture potential leads.
- Integrated Google Tag Manager & conversion tracking to improve campaign insights.
The Results
- +70% Increase in PPC-Driven Leads (Higher Student Inquiries & Engagement)
- -40% Reduction in Cost Per Acquisition (CPA) (More Leads with Lower Ad Spend)
- +60% More Engagement on Optimized Landing Pages (Improved Conversions & User Experience)
- +50% Growth in Repeat Visits & Remarketing Conversions (Higher Retargeting Success)
- +35% Revenue Growth from Paid Campaigns (More Profitable Ad Spend & Lead Conversions)
By implementing a data-driven website development and PPC strategy, Britain Academics increased its lead volume, reduced costs, and built a strong digital presence for academic services in just 3-4 months.
Conclusion
This case study highlights how a well-designed website combined with a strategic PPC campaign can maximize lead generation for academic writing businesses. By optimizing website performance & paid ad targeting, Nexa Growth helped Britain Academics increase inquiries, lower CPA, and boost student conversions.
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