Struggling to Generate Leads?
How Masters Assignment Increased PPC Leads by 20% in the UK
Client Overview
- Client Name: Masters Assignment
- Industry: Academic Writing
- Services Provided: PPC (Google Ads & Bing Ads)
- Target Region(s): United Kingdom
- Duration: 2-4 Months
- Primary Goal: Increase high-quality leads from universities & colleges while reducing Cost Per Acquisition (CPA).
Challenge/Opportunity
Masters Assignment, a leading academic writing service, was struggling with underperforming PPC campaigns that led to:
- Low Lead Volume – Despite running ads, conversions remained below expectations.
- High Cost Per Acquisition (CPA) – Advertising spend was inefficient, generating fewer qualified leads.
- Poor Keyword Targeting & Bidding Strategies – The campaigns lacked precision, leading to wasted ad spend.
To turn things around, Nexa Growth designed a comprehensive PPC strategy focused on improving lead acquisition, conversion rates, and ad efficiency.
Our Strategy
To maximize lead generation and improve cost efficiency, we implemented a multi-layered PPC strategy:
- PPC Campaign Optimization & A/B Testing
- Revamped Google & Bing Ads campaigns to better align with search intent.
- A/B tested multiple ad copies, CTAs, and landing pages to refine performance.
- Shifted to Target CPA & Maximize Conversions bidding to reduce acquisition costs.
- Implemented SKAGs (Single Keyword Ad Groups) for better ad relevance and CTR improvements.
Audience & Geo-Targeting Enhancements
Focused on students, universities, and professionals seeking assignment help.
Excluded non-converting searches to reduce wasted spend.
Prioritized high-performing regions in the UK through strategic geo-targeting.
Conversion Rate Optimization (CRO)
- Optimized landing pages with compelling messaging and trust signals.
- Tested multiple CTAs to improve conversion rates.
- Added testimonials, guarantees, and social proof to boost credibility.
Through these refinements, Masters Assignment saw a significant increase in quality leads while reducing costs.
The Results
- +20% Increase in PPC Leads (Higher Conversion Volume)
- -25% Lower CPA (More Cost-Effective Lead Acquisition)
- +18% Higher CTR (Better Ad Engagement)
- +30% More Qualified Student Leads (Improved Targeting)
By implementing data-driven PPC strategies and continuous campaign optimization, Masters Assignment significantly improved lead generation while maintaining cost efficiency.
Conclusion
This case study demonstrates how a targeted PPC approach can drive more qualified leads while reducing acquisition costs. If your business is looking for higher conversions through optimized ads, Nexa Growth can help.
Ready to Skyrocket Your Business Growth?
We’ve helped businesses like yours achieve 300% more traffic, higher conversions, and better ROI. Let’s make it happen for you!