How Watch Faces Gallery Increased App Installs & Purchases with PPC
Client Overview
- Client Name: Watch Faces Gallery
- Industry: Lifestyle
- Services Provided: PPC (Meta Ads, Google Ads), App Installs, GTM & GA4 Event Tracking
- Target Region(s): United States
- Duration: 4-6 Months
- Primary Goal: Fix all event tracking issues and increase app installs & in-app purchases using optimized ad campaigns.
Challenge/Opportunity
Watch Faces Gallery faced major tracking and advertising issues, leading to inefficient ad spend and missed conversions. Their key challenges included:
- Event Tracking Errors: Incorrect GA4 & GTM setups caused inaccurate data tracking, affecting campaign optimization.
- Google & Meta App Linking Issues: Conversion data was not syncing correctly, preventing proper ad targeting.
- Low App Installs & Purchases: Without accurate tracking, ad campaigns struggled to drive meaningful conversions.
To maximize ROI and user acquisition, Nexa Growth needed to fix all tracking errors and optimize PPC campaigns for app installs and purchases.
Our Strategy
Our team streamlined tracking, fixed all event errors, and executed high-converting PPC ads. Here’s how:
GTM & GA4 Fixes for Accurate Data Tracking:
- Corrected GA4 event tracking setup to ensure all in-app actions were tracked accurately.
- Reconfigured Google Tag Manager (GTM) for precise data collection.
- Integrated Google & Meta app linking to synchronize conversion data.
PPC Strategy Optimization for App Installs & Purchases:
- Launched targeted Meta & Google App Install campaigns to reach high-intent users.
- Used lookalike and retargeting audiences based on fixed event tracking data.
- A/B tested ad creatives to identify the best-performing visuals and CTAs.
Advanced Bidding & Audience Targeting:
- Applied value-based bidding to focus on users likely to make in-app purchases.
- Optimized ad placements to lower cost per install while increasing conversion rates.
This data-driven approach led to significant improvements in app installs and purchases.
The Results
📈 +40% Increase in App Installs (Higher User Acquisition)
🎯 +55% Increase in In-App Purchases (More Converting Users)
📊 -28% Lower Cost Per Install (CPI) (Optimized Ad Spend)
🔄 100% Event Tracking Accuracy Restored (GA4, GTM & Meta Tracking Fixed)
By fixing tracking errors and running highly optimized PPC campaigns, Watch Faces Gallery successfully boosted installs, purchases, and overall ad performance.
Conclusion
This case study highlights how fixing event tracking issues and running a data-driven PPC strategy can increase app installs and in-app purchases efficiently.
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