AI Cloud & Tech Expo: Successful Event Promotion & Sponsorship Growth
Challenge/Opportunity
AI Cloud & Tech Expo, a high-profile AI and technology event in Riyadh, required an aggressive digital marketing strategy to:
- Attract premium sponsors and industry leaders.
- Promote the event to a highly relevant audience in the AI and tech sector.
- Maximize attendance and engagement across digital channels.
- Create a multi-channel ad strategy that drives awareness and conversions.
With a short 1-3 month campaign window, the challenge was to execute high-performing PPC and Meta Ads campaigns that would drive immediate results.
Our Strategy
To ensure widespread event promotion and sponsorship acquisition, Nexa Growth designed a strategic ad campaign across multiple platforms:
1️⃣ Creative & Content Development for Ads
- Designed engaging ad creatives, including high-impact reels, banners, and carousel ads to capture attention.
- Developed sponsorship-specific messaging to attract B2B partners.
- Created video and static ads for different audience segments, ensuring tailored messaging.
2️⃣ Google & Bing PPC Strategy for Event Awareness
- Ran Google Search Ads targeting event-related keywords such as “AI Expo Riyadh” and “Tech Conference KSA.”
- Implemented Display & YouTube Ads to maximize event visibility among tech professionals.
- Used remarketing campaigns to re-engage visitors who had shown interest in the event.
3️⃣ Meta Ads for Sponsorship & Registrations
- Launched highly targeted Facebook & Instagram ads to engage tech professionals, startups, and investors.
- Used Lookalike & Interest-Based Audiences to reach relevant attendees and sponsors.
- Optimized ads in multiple ad formats (story ads, video ads, lead forms) to improve engagement.
4️⃣ Landing Page & Conversion Optimization
- Improved the event landing page to drive more registrations and sponsorship sign-ups.
- Implemented strong CTAs, social proof, and urgency tactics to boost conversions.
The Results
- Exceeded Expected Sponsorship Goals (Higher B2B Partner Acquisition)
- +60% Increase in Ticket Registrations Through Ads (More Attendees & Event Participation)
- +40% Lower Cost Per Lead (CPL) in Paid Campaigns (More Efficient Ad Spend)
- 5M+ Impressions Across Google, Bing, & Meta Ads (Wider Audience Reach & Awareness)
- +30% Higher Engagement Rate on Social Media Ads (Increased Interaction & Event Visibility)
Through highly targeted PPC & Meta Ads campaigns, AI Cloud & Tech Expo successfully secured more sponsorships than expected, increased attendance, and maximized digital reach across the Riyadh tech industry.
Conclusion
This case study highlights the power of digital advertising in driving event success and sponsorship growth. By using a strategic combination of PPC, Meta Ads, and creative content, Nexa Growth helped AI Cloud & Tech Expo achieve record-breaking sponsorships, high engagement, and strong event turnout.
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