Essay Pacer: 80% More Leads from PPC & 30% Organic Traffic Growth
Client Overview
- Client Name: Essay Pacer
- Industry: Academic Writing
- Services Provided: SEO, PPC (Google Ads), Meta Ads
- Target Region(s): United Kingdom
- Duration: 6-8 Months
- Primary Goal: Maximize lead generation using a multi-channel strategy—SEO for long-term growth, PPC & Meta Ads for instant conversions.
Challenge/Opportunity
Essay Pacer, an academic writing service, wanted to increase lead generation and customer acquisition through SEO & paid advertising. However, they faced several challenges:
- Low organic search visibility, making it difficult to attract traffic.
- High competition in paid advertising, increasing cost per acquisition (CPA).
- Lack of a structured SEO strategy, preventing long-term ranking stability.
- Minimal local SEO presence, reducing engagement from UK-based students.
Since the academic writing industry is highly competitive, Essay Pacer needed a strong SEO strategy for sustainable traffic and paid ad campaigns for instant conversions.
Our Strategy
1️⃣ SEO Strategy for Long-Term Growth
- Conducted keyword research to target high-intent academic writing queries.
- Optimized meta titles, descriptions, and on-page content to improve rankings.
- Built high-quality backlinks to strengthen domain authority.
- Implemented local SEO techniques, optimizing Google Business Profile for UK students.
2️⃣ PPC (Google Ads) for Instant Lead Generation
- Ran Google Search & Display Ads targeting academic writing services.
- Used Smart Bidding (Target CPA & Maximize Conversions) to optimize spend.
- Created A/B tested ad copies & landing pages for better conversion rates.
- Implemented remarketing strategies to re-engage users who visited the website.
3️⃣ Meta Ads for Higher Engagement & Brand Awareness
- Designed Facebook & Instagram ads targeting students in the UK.
- Used Lookalike Audiences & Interest-Based Targeting to reach potential customers.
- Created engaging ad creatives & testimonials to build trust.
- Launched lead form ads to capture student inquiries directly from social media.
The Results
- 80% of Leads Came from PPC & Meta Ads (Faster Customer Acquisition from Paid Channels)
- +30% Increase in Organic Traffic (More Students Finding Essay Pacer Organically)
- +50% Growth in Local SEO Rankings (Higher Engagement from UK-based Students)
- -40% Reduction in PPC Cost Per Acquisition (CPA) (More Efficient Ad Spend & Lower Costs per Lead)
- +35% Increase in Conversion Rate on Landing Pages (Improved UX & Ad Performance)
By implementing SEO for sustainable growth and PPC & Meta Ads for instant customer acquisition, Essay Pacer successfully ranked higher, increased brand visibility, and generated maximum leads in just 6-8 months.
Conclusion
This case study highlights how a multi-channel marketing approach can boost lead generation in the academic writing industry. By optimizing SEO, PPC, and Meta Ads, Nexa Growth helped Essay Pacer achieve sustainable traffic growth, lower ad costs, and a higher conversion rate.
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