Facebook Ads Budget Calculator
Stop guessing your Meta Ads budget. Input your revenue goals below to instantly calculate your required ad spend and maximum cost-per-click (CPC).
$
How much gross revenue do you want to generate?
$
Average price a customer pays per transaction.
X
Return on Ad Spend (e.g., 3x means you make $3 for every $1 spent).
%
Percentage of website visitors who actually buy.
Recommended Monthly Ad Budget
$3,333
Required Sales
67
Required Clicks
2,667
Maximum Target CPC
$1.25
To stay profitable, your Cost Per Click cannot exceed this amount.
Struggling to hit these numbers?
A low conversion rate or high CPC will drain your budget fast. Let Nexa Growth scale your campaigns profitably.
Get a Free Meta Ads AuditHow to Calculate Your Facebook Ads Budget
One of the most common mistakes business owners make is running Meta Ads with an arbitrary daily budget. To scale profitably, your budget must be reverse-engineered from your actual business metrics: Target Revenue, Average Order Value (AOV), and Return on Ad Spend (ROAS).
Understanding the Metrics
- Target ROAS: If your profit margin is 50%, a 2x ROAS means you break even. You must calculate your break-even ROAS before setting your target ROAS.
- Maximum CPC: This is the absolute highest amount you can pay for a link click while still hitting your target ROAS. If Facebook charges you more than this, you will lose money.
- Conversion Rate: This happens off-Facebook. If your landing page conversion rate is low, your required clicks will skyrocket, forcing you to spend more money to achieve the same result.