Free CAC Calculator
Input your total marketing costs and acquisition volume to determine your specific cost per new customer.
How to use the CAC Calculator
Sum advertising costs, software subscriptions, and marketing salaries for your chosen timeframe.
Enter the total number of unique paying customers acquired during that exact same period.
Enter both values into the input fields and click the calculate button to see your result.
What this output means
Customer Acquisition Cost (CAC) represents the average total investment required to convince a potential consumer to buy a product or service. It covers every dollar spent on identifying, nurturing, and closing a new client account within your sales funnel.
This metric dictates the long-term viability of your business model. If your acquisition cost exceeds the lifetime value of your customers, your current marketing strategy is generating a net loss regardless of total revenue growth.
What Is a Good CAC for your Industry?
Ideal acquisition costs depend heavily on your average order value and customer retention rates. Benchmarks serve as general performance indicators.
| Industry | Average Benchmark | Context |
|---|---|---|
| SaaS (B2B) | $200 - $1,000+ | Depends on contract value |
| E-commerce | $40 - $80 | Requires high repeat rates |
| Real Estate | $200 - $500 | High commission offset |
Scaling your spend but CAC is rising?
Our performance team specializes in optimizing acquisition funnels to lower costs while maintaining lead quality.
Speak with our teamFrequently Asked Questions
The tool divides your total marketing and sales investment by the number of customers acquired during a fixed period.
CAC is a unit economic metric that tracks the efficiency of your sales and marketing teams in generating new business.
Many marketers fail to include "hidden" costs like marketing software, creative production fees, and salaries of sales staff.
Compare your CAC to your Customer Lifetime Value (LTV). If LTV is 3x higher than CAC, you can safely scale spend.