ROAS Calculator
Instantly calculate your Return on Ad Spend and find out if your campaigns are actually making you money.
How to Use the ROAS Calculator
Select Your Platform
Choose from Google, Facebook, or TikTok. This helps contextualise the ROAS summary for your internal reporting.
Enter Ad Spend & Revenue
Input the total amount spent on the ads and the total revenue generated. Make sure your currency and date ranges match.
Add COGS for True Profit
Standard ROAS only measures revenue. To see your **Actual Profit**, enter your Cost of Goods Sold or your average Profit Margin.
Why Use a ROAS Calculator?
Return on Ad Spend (ROAS) is the north star metric for performance marketers. While CPC and CTR tell you about ad engagement, ROAS tells you the financial impact of your budget. A ROAS of 4.0x means every £1 spent generated £4 in revenue. Use this free tool by Nexa Growth to ensure your campaigns are scaling profitably and your margins remain healthy.